Official Partners
(And a Perfect Match)
High performance racing meets high Performance TV — and that’s just the beginning.
What could an elite racing team possibly have in common with a bunch of ad tech nerds? More than you think. (No, really. There’s a bunch of metaphors in here.)
BWT Alpine F1® Team engineers high-performance cars to compete on the most prestigious racing circuits in the world.
MNTN engineers ad software that helps advertisers of all sizes compete with high-performance ads on Connected TV.
High Performance.
See? Told you there was a theme. “But MNTN,” you may ask, “Are they really the same type of performance?”
And to that, we say: Definitely. Absolutely. Kind of.
The thrill of generating an 8X ROAS is exactly the same as winning pole position in Monaco. Right? Actually, don’t fact check that. Performance is just the surface of what makes this partnership shine, anyway.
BWT Alpine F1® Team engineers high-performance cars to compete on the most prestigious racing circuits in the world.
MNTN engineers ad software that helps advertisers of all sizes compete with high-performance ads on Connected TV.
To understand why MNTN and BWT Alpine F1® Team were destined to be partners, you gotta pop the hood and look a little deeper.
Competitive Innovation
What’s true of racing cars is also true of advertising: without innovation, you’re going to get left in the dust. We want to smoke the competition, so we innovate.
BWT Alpine F1® Team
The A523 Formula 1 car, powered by the Renault E-Tech RE23 power unit, is an innovation laboratory designed to squeeze every last ounce of performance from its engines. And not just their race car engines, either. They apply those innovations to their road cars, too.
MNTN
Think of MNTN as both pace car and frontrunner in the Performance TV race. Our passion for intelligent, innovative solutions, our pioneering approach to ad creative, and our expert CTV advertising analysis put us and our clients on the podium every day.
Our Latest Innovations:
Next Gen
We made our most recent round of enhancements to MNTN’s platform with one goal in mind: to make The Hardest Working Software in Television™ work even harder.
Explore NowStandard TV Commercial & Media
Creative-as-a-Subscription
Budget
Commercials Produced
Drive Performance With Creative-as-a-Subscription™
Our innovative approach to creative ensures a steady stream of fresh TV ads for MNTN advertisers — at no additional cost beyond what they’ll pay in media.
Learn MoreA Performance Laboratory
With access to millions of campaign data points, MNTN is in pole position to determine what makes CTV ads effective — and we share those learnings to give our advertisers an edge.
Explore MNTN Research
Performance-
Optimized Technology
Whether you’re setting the fastest lap, or driving down cost per acquisition for a Black Friday sales event, you can only be as effective as your engine.
BWT Alpine F1® Team
Developed in Viry-Châtillon, home to Alpine’s most iconic plant, the A523 Formula 1 car’s power unit is a six-cylinder, 24-valve, turbocharged, hybrid engine, designed to combine power and efficiency.
Technical Specifications
- Power More than 950 HP
- Max Speed ~355 KM/H
- Rev Limit 15,000 RPM
MNTN
MNTN’s engine isn’t manufactured in France — malheureusement — but we do embrace the same data-driven, high-octane ethos in designing and finessing it. Ours is automated, performance-optimized, and primed to get your KPIs across the finish line.
Technical Specifications
- Daily Optimizations 651,000+
- Automation Instant
- Reporting Speed Real time
Clean Data With Verified Visits™
Our proprietary attribution model Verified Visits™ is precise, accountable, and way easier to understand than V6 double-overhead camshaft reciprocating engines. (Yeah, we had to look that one up, too.) It also feeds performance data back into our engine to ensure all its automated optimizations are based on proven success.
Learn MoreWe’re off to a great start. MNTN’s Chief Creative Officer, Ryan Reynolds, met with Esteban Ocon at the Formula 1 Heineken Silver LAS VEGAS GRAND PRIX 2023 to exchange gifts (of equal sentimental value).
Pedigree of Excellence
We’ve won Adweek’s “Best of Tech” and were named one of Fast Company’s “Most Innovative Companies.” They’ve won prestigious races like the Hungarian Grand Prix. So, you know, equally cool.
BWT Alpine F1® Team
Whether it’s on the track, in the pit lane, or back at their plant, BWT Alpine F1® Team’s collaborations earn accolades and podiums.
Key Results From the 2023 Season
- P3 Monaco Grand Prix with Esteban Ocon
- P3 Belgium Grand Prix (Sprint Race) with Pierre Gasly
- P3 Dutch Grand Prix with Pierre Gasly
MNTN
We don’t think there are any world championships for software, but if there were, MNTN would have at least a couple big shiny cups. Nevertheless, our team’s approach to Performance TV has collected a lot of industry accolades and praise from advertisers across the board.
Key Performance Stats
- $10B+ MNTN attributed revenue
- 42M+ MNTN attributed conversions
- 281M+ MNTN site visits generated
- 120M+ households reached
Our Ever-Growing Trophy Case
Our technology continues to impress industry experts.
Adweek Readers' Choice
Best in Addressable TV Solutions (back-to-back winner)
Fast Company
Most Innovative Companies
Fast Company
Next Big Things in Tech
MarCom
Platinum Winner
ANA B2 Award Winner
Video Marketing
OMMA Awards
Advanced TV
Adweek
B2B Innovation Awards
AdAge
Best Places to Work 2025
What Marketers Have to Say About MNTN
In the race for their CTV advertising hearts, we win first place every time.
Start Your Engines
Between BWT Alpine F1® Team’s 950-horsepower A523 racing engine and MNTN’s 651,000-optimizations-a-day Performance TV engine, we’re ready to show you how quickly you can be on the road to serious success — no pit stops necessary.
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