Check out Inc.’s excellent coverage on MNTN’s mission to make TV advertising impactful (and accessible) for all. Learn More
Automated Optimization
Say goodbye to DIY — and hello to an engine that can save you time and deliver stronger results.
Let's TalkOnly MNTN offers performance-driven, automated optimizations. Just enter your budget and goal, and our unique technology optimizes your campaign hundreds of thousands of times a day to deliver the metrics that matter.
Update December 2023
For years, advertisers used MNTN’s dynamic campaign optimizations to deliver unmatched ROI with Performance TV. But our dedicated product and engineering teams never stop pushing the envelope. So we decided to take MNTN’s industry-leading performance to the next level and launched our upgraded software: Next Gen TV.
With Next Gen TV, our advertisers are delivering more site visits and conversions — at scale — than ever. Even now, we're still working to make our optimizations smarter and more effective, because that's just what you do when your advertisers need to get the best performance out of every campaign.
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Increase in ROAS after launching Next Gen optimizations
After MNTN released Next Gen TV, our ROAS increased by 65% the following month—both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology. We increased budget based on performance being strong and wanting to scale into the holiday, and efficiency is still quite high! It gives us a lot of ammunition to focus on this channel even more.
Mikayla Ceraso
Growth Marketing Manager at Tuckernuck
MNTN’s automated performance optimizations consistently deliver powerful results.
Campaigns are fully automated. No bid or manual adjustments necessary.
Optimizations are made in real-time, using the most up-to-date data.
Decisions are based on your performance goal, including ROAS, CPV, and CPA.
Our dynamic engine uses a wide variety of variables to optimize campaigns over 651,000 times per day.