Connected TV Performance Marketing Platform

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

Democratizing TV Advertising, and Proud of it.

“MNTN is this dark horse thing I’ve been a part of that I’m more proud of than almost anything I’ve done.”

That’s high praise considering what else he’s been up to. Hear MNTN’s Chief Creative Officer Ryan Reynolds’ thoughts from the Fast Company Innovation Festival on why he’s proud of the work MNTN is doing, and why 90% of our customers are first-time TV advertisers.

See for Yourself

The Hottest Demo Ever

Ryan Reynolds and Steve-O team up for MNTN’s hottest demo yet, showing it’s never been easier for any brand to launch a TV campaign across top streaming networks.

Watch Steve-O burn through a demo of MNTN’s Performance TV software as he uploads his own TV spot for Steve-O’s Hot Sauce For Your Butthole— all while eating a Carolina Reaper.

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Peak Praise for MNTN

We’re gonna need a bigger trophy case.