Why MNTN x Campaign Manager 360

MNTN’s integration with Campaign Manager 360 allows advertisers to log CTV impression data within Google’s reporting environment. This keeps TV delivery aligned with existing digital reporting workflows.

Say Hello to Campaign Manager 360

Overview

Campaign Manager 360 is Google’s enterprise ad management and reporting platform. By adding CM360 impression tags and optional redirect URLs for click tracking to your MNTN creatives, impressions and clicks can be logged in CM360 as ads serve. This allows CTV delivery data to appear within your existing CM360 reporting workflows.

How it works:

1. Create your MNTN creative and add the CM360 impression tag to the creative.
2. When the MNTN ad serves on CTV, the CM360 tag fires and CM360 records an impression.
3. CM360 shows those impressions in your CM360 reporting, giving you delivery logs and verification alongside your other channel data.
4. If you want click tracking, use CM360 redirect URLs on the creative so clicks route through CM360 and appear in your click reports.
5. Use CM360 to validate delivery, run cross-channel checks, and keep Google reporting consistent for TV and digital.

Features

• Seamless Tag Logging. MNTN detects and maps your CM360 impression tags so impressions are logged correctly as ads serve.
• Impression Logging & Click Support. CM360 logs impressions when tags fire. Optional redirect URLs enable click tracking within your existing CM360 reports.
• Reporting Continuity. View MNTN-served CTV impressions inside your Google reporting stack to keep TV and digital delivery reporting aligned.