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    Press & Announcements

    For the latest press, news, and announcements regarding all things MNTN.

    Jul 9, 2021

    “Consumers Don’t Hate Ads – They Just Hate Bad Ads. ” MNTN CEO Mark Douglas Explains Why Maximum Effort Acquisition Solves This Age-Old Dilemma

    "Consumers Don’t Hate Ads - They Just Hate Bad Ads. " MNTN CEO Mark Douglas Explains Why the Maximum Effort Acquisition Solves this Age-Old Dilemma

    Jul 8, 2021

    MNTN CEO on Former President’s Lawsuit Against Big Tech & Maximum Effort Acquisition

    MNTN CEO Mark Douglas stopped by Fox Business to offer insights into a couple big stories circulating in the tech world.

    Jun 25, 2021

    Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

    Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN.

    Jun 23, 2021

    MNTN Adtech Company Acquires Ryan Reynolds’ Maximum Effort Marketing

    MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey.

    Jun 23, 2021

    Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort

    Merging into MNTN, an ad-tech platform focused on connected TV, clearly gives Reynolds’ agency a wide range of new resources—but was an acquisition always the plan?

    Jun 23, 2021

    Ryan Reynolds and ‘Twin Brother’ Announce Maximum Effort Aquisition by MNTN

    The actor and entrepreneur takes a very Ryan Reynolds approach to unveiling his company's merger with California-based ad tech firm.

    Jun 23, 2021

    Ryan Reynolds sells out again: Maximum Effort acquired by CTV player MNTN

    Ryan Reynolds-owned Maximum Effort Marketing has been a darling of adland with its devil-may-care attitude. Today, it announced that MNTN is acquiring the hot shop. MNTN “builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television,” per the company.

    Jun 23, 2021

    Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN (Exclusive)

    Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN.

    MNTN is the future of TV and direct-response advertising.

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