MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
George Dewey is a creative, a producer and co-founder of Maximum Effort along with Ryan Reynolds. He began his career at ad agency McCann, where he rose from intern to Executive Creative Director, responsible for accounts including Verizon, Weight Watchers and the U.S. Army. After taking senior communications and digital roles at SpaceX and Moxie, Dewey became Head of Digital Marketing at 20th Century Fox, where he led campaigns for films such as DEADPOOL, LOGAN, HIDDEN FIGURES and THE MARTIAN. He was then President of Digital at Annapurna Pictures before starting Maximum Effort in 2018. Dewey earned an M.B.A. from NYU Stern and also holds a B.A. in English from Georgetown University.
Chief Brand Officer
Mark oversees the direction of MNTN with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.
President & CEO
Chris joined an early-stage MNTN more than ten years ago as VP of Customer Success. Chris was a former customer who has helped lead the organization from the mind of a marketer. Chris helped build several teams from the ground-floor up. Most recently, he was Chief Monetization Officer, managing all revenue generation and monetization strategies for MNTN. Taking the reins as the company's first COO, Chris oversees all process and systems across the company in addition to assuming broad, top-level management function.
Chief Operating Officer
Anna is the heart and soul of MNTN; it is said the company would not have its rich culture without her. She leads the charge ensuring every team member forms a strong relationship with both their team and the company. She started her career in music and entertainment management before being drawn to the world of startups. Since then she has worn many hats, ranging from finance to accounting and human resources.
Chief People Officer
Patrick recently joined MNTN as Chief Financial Officer. He oversees finance, legal, regulatory and compliance, and corporate development. Patrick is a seasoned veteran of the technology industry having spent nearly 30 years working in a variety of roles.
Chief Financial Officer
Ryan Reynolds is a Canadian actor, producer, screenwriter and entrepreneur. He has been nominated for Golden Globe and Grammy awards for his work on the Deadpool film franchise and has been recognized as one of the most creative people in business by both Fast Company and AdWeek. After beginning his acting career in 1991, Ryan rose to prominence in comedy series Two Guys, A Girl and a Pizza Place and dozens of films including The Proposal, Definitely, Maybe, Mississippi Grind and Free Guy. He is also an award-winning marketer, creating breakthrough campaigns for Deadpool as well Aviation Gin, Mint Mobile and the Match Group. He is an owner of Aviation Gin, Mint Mobile, Wrexham Football Club and a co-founder of Maximum Effort, a production company and marketing firm. He lives in New York with his wife Blake Lively and their three daughters.
Chief Creative Officer
Marwan drives the next generation of MNTN's products. He works closely with the product teams to inspire and develop pivotal, game-changing product visions, while also directing the company's overall product roadmap. He has developed marketing technology and innovative, accessible product interfaces and platforms for numerous companies. Previously, Marwan was VP of Marketing at mobileStorm, Inc. and VP of Product Marketing at the Rubicon Project.
Chief Product Officer
James brings 15 years of strategy, business development and creative experience to MNTN. Prior to joining MNTN, James co-founded Sew, an award-winning creative agency that focused on digital and social impact campaigns for clients like Ford, Verizon and Gap. James also was a founding member of the Creative Alliance, a network of agencies that partnered with the Obama White House to foster civic engagement. Following the acquisition of Sew, James served as SVP of Innovation for 20th Century Fox, leading strategy on how the studio implemented emerging technologies. Most recently, James served as Chief Strategy Officer for Maximum Effort, contributing creatively as well as overseeing business development.
Head of Business Development
Chris leads our Customer Success efforts at MNTN. Chris is also an advocate for DE&I and thrives on facilitating a work environment that is inclusive and diverse in skillset, experiences, and perspectives. Chris comes to MNTN with over 13 years of AdTech and MarTech experience spanning Sales Ops, Rev Ops, Strategy, and CS Leadership roles. He has recently successfully led the transformation of high-performing CS teams at AdRoll, Shutterstock, and Operative.
SVP of Customer Success
Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.
VP of Marketing
Curtis leads our Finance and Accounting team ensuring strategy and performance are supported through financial reporting, compliance and treasury planning. He brings 20 years of experience directing and supporting financial strategies in a variety of companies including 20th Century Fox, Warner Bros, Universal Studios, and Virgin Mobile. Most recently he served as the SVP of Saban Brands Accounting and Finance from startup through acquisition.
VP of Finance
Natalie comes to MNTN with over 10 years of adtech, sales, and strategic partnerships experience. Most recently, she led partnerships at Omaze and was a senior sales executive at Google, managing relationships with top advertisers. She played a key role in developing mobile click-to-call products, Google Wallet partnerships, custom YouTube music distribution programs, and cross-platform programmatic sales strategies.
VP of Business Development
Eileen leads the MNTN sales organization. Most recently, she served as VP of SMB Sales and VP of Sales Strategy over a five year tenure with Sage Intacct. She has taken part in three successful acquisitions, and held sales leadership positions at both private and public companies including ToutApp and Zscaler. A strong proponent of company culture, she believes “culture is what enables teams of people to defy the odds and achieve the remarkable.”
SVP of Sales
It’s easy for any company to say they have a great culture, but all it takes is talking to people who work there to know if that’s really true. At MNTN, we’ve built a culture based on trust, ambition, and accountability -- but most importantly we really like working here. We’re looking for people who naturally want to do more, own more, and make an impact in their careers. Does this sound like you? If so, take a look at our open positions.See Open Positions