Our non-skippable CTV ads are only served on premium streaming networks.
Attribution
The Strongest Attribution in CTV Today.
It’s precise. It’s accountable. It’s easy to understand.
Sign Up NowGet the Full Story With Verified Visits™
Here's how it works. No murky explanations here — it really is that simple.
You know your sales cycle best — so you decide how long your attribution windows need to be.
MNTN uses our proprietary identity graph links cross-device activity 99% of available US households to confirm the same household watched your commercial and visitied your site.
If the visit meets these strict criteria, your MNTN campaign is credited for the site visit.
Get Total Transparency With Attribution Paths
See how customers click through to your website and convert after watching your TV commercials. MNTN’s Attribution Paths Report provides a clear view of your customers’ journeys, showing how different ad channels work with your TV campaigns to drive traffic, conversions, and revenue — complete with UTM breakdowns by source, medium, and campaign.
For example: if one of your prospects saw your TV commercial, clicked through to your website via a paid social ad, and then converted, Attribution Paths will show you that journey (and many others).
Get Full Control With MNTN’s Integrations With Google Analytics and Rockerbox
Why not get a second opinion? You can track conversions driven by Verified Visits in your Google Analytics and Rockerbox dashboards — right alongside your other performance channels.
Demystifying TV Attribution
Watch MNTN CEO Mark Douglas explain how marketers attribute outcomes to their Connected TV campaigns accurately and confidently, onstage during his keynote at Programmatic I/O.
The Most Frequently Asked Follow-Ups
Here are the most common questions we’ve heard about MNTN’s TV attribution.
No. Verified Visits™ is trademarked by MNTN and our attribution model is patent-pending.
You can measure Verified Visits and their resulting conversions directly in MNTN’s reporting or alongside your other marketing channels in Google Analytics.
Yes. With MNTN, you can create IP-level blocklists, publisher-level blocklists, and TV network blocklists. These blocklists will ensure your ads are not served in specific households or against specific content that does not align with your brand’s suitability standards. These blocklists will not interfere with your ability to measure Verified Visits.
Have a question on how MNTN handles attribution that we didn’t cover here?
Email it straight to our product team — we’ll answer it.
