Class is in session with the MNTN Back-to-School GuideRead it Now
5 Min Read
The Biden Administration have overthrown Trump's Executive Order to ban TikTok and WeChat, but with a catch. Additionally, Nigeria has blocked Twitter, after the app deleted tweet from the country's president. Mark Douglas, CEO of MNTN, joined Joe Donlon's The Donlon Report to discuss the ongoing data privacy / access and censorship issues that continues to ruffle the technology industry....
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5 Min Read
Offline to Online: Connected TV’s Use Case For CPG Brands and Beyond
5 Min Read
The digital advertising industry at large has lauded Connected TV’s revenue generating power (I mean, have you read the headlines in the news lately?), but one subset of advertisers don’t quite know yet what they’re missing out on.
How Nielsen Got It Wrong – and Performance TV Gets it Right
Nielsen's inaccurate data for TV usage has media companies rethinking performance measurement – and taking back control.
7 Min Read
Advertising on Connected TV Significantly Increases Brand Awareness and Engagement
7 Min Read
More and more marketers are beginning to invest their ad dollars into CTV – to the tune of an expected $11.36 billion in ad spend this year,
5 Min Read
Hot Off the Press
5 Min Read
Blink - and before you know it, we’re halfway through the year! We’ve been bringing events, workshops and more to the table every month - all of which has contributed to a steady train of fresh content.
The Latest Connected TV News
Your destination for the latest stats, insights, and trends. Get it in your inbox every week.
10 Min Read
Post-COVID Marketing, Nielsen Rating Errors, & More | Weekly Marketing News
10 Min Read
To make it easier to see all of the latest news in one place, we compiled a list of the best marketing stories that caught our eye last week.
5 Min Read
MNTN CEO Mark Douglas Talks TikTok’s Data Access and Twitter’s Battle Over Free Speech
5 Min Read
MNTN CEO Mark Douglas appeared on The Donlon Report to discuss the White House's decision to rescind the TikTok and WeChat ban, and the battle between Twitter and its user base over free speech.
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