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The latest on Connected TV, performance marketing, and everything in between

MNTN on Marketing

Get the secrets for CTV success, pulled from the pages of our playbook.

MNTN on Marketing

We Ran Testimonials as TV Ads. It Was a Really Good Idea.

Your customers are your best marketers. You can run the coolest, most engaging brand campaign, but sometimes nothing hits harder than hearing a real person talk about how your product made their life easier. That’s been our experience at MNTN,...

MNTN on Marketing

Small Change, Big Impact: How a Simple Creative Update Boosted Performance

Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even at a CTV advertising company like MNTN, where testing is central to our strategy, resources...

MNTN on Marketing

What We Learned From Running CTV Like Traditional TV

One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally seeing just how far we can take Connected TV advertising. If there’s a question worth...

MNTN on Marketing

How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I'm the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform,...

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Product News

The latest and greatest updates on Performance TV.

Create Standout Moments in Just Seconds With QuickFrame AI Effects

Every brand has a “someday” creative idea. The glossy, attention-grabbing visual you save, admire, and then quietly file under “Not for us”, because it feels like it belongs to bigger budgets, bigger crews, bigger everything. With QuickFrame AI’s latest feature,...

3 Min Read

MNTN Announces Creative Integration With QuickFrame AI to Help Brands Go Live Faster

3 Min Read

QuickFrame AI Launches Subjects to Simplify Creative Consistency

3 Min Read

MNTN CEO Mark Douglas Introduces QuickFrame AI

3 Min Read

QuickFrame Blog

Everything you ever wanted to know about creative production, from CTV to social and beyond.

AI Video Generator: What Is It & How Does It Work?

1 Min Read

Artificial intelligence has made its way into just about every digital niche, including video production. AI video generators allow you to create content faster and at a lower cost than ever before. Whether for social...

What Are the Features of AI Video Generators?

1 Min Read

Artificial intelligence has transformed how businesses create video content. What once required a full creative team and expensive equipment can now be accomplished in minutes with the right AI tools. To find the right option...

AI Video Generators: Advantages & Disadvantages Explained

1 Min Read

Artificial intelligence video generators are a powerful tool for creating great content faster and more efficiently. However, like all new technology, there are pros and cons to using AI for content generation. Before your business...

What Are the Different Types of AI Video Generators?

1 Min Read

Artificial intelligence is transforming everything, including the creation of videos. Traditionally, you needed an entire creative team, editing software, and days or weeks of video production to pump out great video content. Now, you can...

AI Video Generator for Advertising: Complete Guide

1 Min Read

Video marketing is one of the quickest and most engaging ways to deliver your advertising messaging. However, traditional video production techniques are time-consuming and expensive. Artificial intelligence is revolutionizing the advertising landscape by enabling the...

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MNTN Research

In-depth analysis of the streaming television, video, and media landscape

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

By Frankie Karrer
January 16, 2026

1 Min Read

Streaming Now Commands Over 60% of TV Viewing Time

By Frankie Karrer
January 9, 2026

1 Min Read

60% of “New” Favorite Shows on Streaming Are Actually Older Series

By Frankie Karrer
December 19, 2025

1 Min Read

Unwrapping Black Friday Cyber Monday 2025 for Advertisers on CTV

By Melissa Yap
December 17, 2025

1 Min Read

Explore MNTN Research