Explore & Learn

• Blog

  Best practices, insights, and more
  • Advertising

    What Is Connected TV? How CTV Advertising Works (2025)

    by The MNTN Team

  • Advertising

    Digital Customer Journey Mapping: What Is It & How Does It Work?

    by Daniel Stock

  • Advertising

    Customer Journey Data Analytics: Complete Guide for Advertisers

    by The MNTN Team

  View All

• Case Studies

  Brand & agency success stories
  • Gozney Drives Full-Funnel Growth and Other Piping Hot Results With MNTN

    Gozney manufactures premium outdoor pizza ovens that bring professional-grade performance to home cooks. With high average order value (AOV) premium products that typically have a long path to conversion, Gozney sought to reach untapped audiences by expanding their advertising efforts beyond paid social and search. They needed a sophisticated advertising solution that would allow them to capitalize on peak seasonal opportunities and efficiently engage high-intent customers year-round. Connected TV (CTV) emerged as the perfect addition to Gozney’s marketing mix, offering access to valuable audiences not found on other digital platforms. MNTN Performance TV, specifically, provided flexibility, comprehensive reporting, and precision audience targeting capabilities. This was exactly what Gozney needed to elevate their CTV advertising efforts and grow business, particularly during the critical summer season when outdoor cooking enthusiasm reaches its height.

  • Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN

    As an international brand for modern and aware consumers, J.LINDEBERG seamlessly bridges sport and fashion by combining sharp silhouettes with functional sportswear. Looking to expand their marketing strategy beyond traditional channels, they partnered with digital agency Maison MRKT to explore new ways to reach their ideal audiences. Together, they identified Connected TV (CTV) as an opportunity to showcase their premium products on the big screen. They turned to MNTN Performance TV to bring this vision to life.

  • The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN

    Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a small business with significant growth potential, they needed an advertising solution that could effectively communicate their unique offerings. They’d considered investing in traditional linear television advertising, but were put off by the rigid contracts and high price tags. Connected TV (CTV) emerged as the perfect alternative — offering the impact of traditional TV with performance capabilities of other digital channels like Meta and Google — and MNTN was the perfect partner to help them in their efforts. MNTN Performance TV gave Jase the flexibility, precision audience targeting, and comprehensive measurement they needed to stand out in a challenging marketplace.

  View All

• Partner Directory

  Explore our agency partners

  Partner Directory

  Explore our directory of MNTN's partner agencies to help build, manage, and optimize your Performance TV campaigns

  

  View All

• Press & Announcements

  For the latest press, news, and announcements
  • News

    MNTN Stars in the Biggest Advertising Stunt in Oscars’ History

     

  • News

    MNTN Named One of Ad Age’s Best Places To Work 2025

     

  • News

    Mark Douglas on Sport’s Streaming Evolution in 2025

     

  View All

• Webinars & Events

  See what we're up to next

  Upcoming

  Jet Streaming: How Travel Brands Use CTV Amid Economic Uncertainty

  Presented by:

  

  In Partnership With:

  

  ---

  June 24, 2025

  2:00 pm ET / 11:00 am PT

  On-Demand

  A Performance Sanctuary: Why CTV is Brand Safe (and How It Delivers Results)

  Presented by:

  

  On-Demand

  Let’s Be Upfront: Everyone Can Advertise on TV

  On-Demand

  Performance Agencies Command ATTN (and Results) with CTV

  Presented by:

  

  In Partnership With:

  

  View All

• White Papers

  Research & analysis
  • Your Performance TV Guide to Back-to-School Audiences 2025

    Back-to-school season signals more than the end of summer — it kicks off a major moment for advertisers. As parents prep backpacks and students refresh their wardrobes, spending will ramp up across a number of categories — and smart brands are already ahead of the curve. With the right Connected TV strategy, you canturn their […]

  • Your Performance TV Guide to Summer Audiences 2025

    Summer may seem like it’s all sunshine and OOO replies, but make no mistake — it’s a season of big opportunities for brands that know how to meet consumers where they are. From Memorial Day to Labor Day and everything in between, shoppers are leaning in, planning ahead, and spending across a number of categories. […]

  • Your Performance TV Guide to Father’s Day Audiences 2025

    Father’s Day is a major opportunity for shoppers who want to celebrate the dads and father figures in their lives — and they’re willing to spend big to do it. In 2024, the holiday drove a record-breaking $22.4 billion in spending, and that momentum is only building. As shoppers search for the perfect gift, Connected […]

  View All