Why MNTN x AppsFlyer

The moments mobile marketers track look different for every business, and with the MNTN x AppsFlyer integration, they can see it all. For some it's the install that becomes a paying player, for others it's the free trial that sticks, the order placed through the app, or the account opened after someone finally took the leap.

With MNTN and AppsFlyer connected, you can see what TV drove for your app down to the specific event, the specific conversion, the specific action your business cares about most. You can see what's working, double down on what is, and make smarter calls about where TV fits in your next campaign.

Say Hello to AppsFlyer

Overview

AppsFlyer is the Modern Marketing Cloud, the measurement platform app marketers rely on to track, optimize, and prove performance across mobile, web, CTV, and beyond. If you're running mobile campaigns, AppsFlyer is likely already your source of truth.

Connecting MNTN adds TV to that picture. MNTN impressions flow into AppsFlyer for attribution, and the in-app events you setup come back into MNTN reporting as their own conversion types. Think installs, purchases, sign-ups, any custom event you already track – you name it. Both platforms stay current, with no extra dashboards to manage.

How it works:

1. In MNTN, go to your Integrations page and generate an Access Key.
2. In AppsFlyer, find MNTN in the Partner Marketplace and add your Access Key to the MNTN Connector.
3. Select which in-app events to send to MNTN. App Install is required — add any additional events you want to track, like purchases, sign-ups, or custom conversions.
4. Copy your impression tracking URL from AppsFlyer and paste it into MNTN's Default Impression Tracking field.
5. In MNTN Reporting, filter by Conversion Source: AppsFlyer to see how your TV campaigns are driving in-app results.

Features

• Full-Funnel Visibility: See how your TV campaigns drive real app installs and in-app events, not just impressions.
• Unified Measurement: MNTN performance shows up in AppsFlyer alongside every other channel in your stack.
• Event-Level Detail: Filter by specific conversion types in MNTN reporting: app install, purchase, sign-up, or any custom event you already track.