Why MNTN x Innovid

When you’re running campaigns across CTV, linear, and digital video, it can be difficult to understand how they overlap. Innovid helps bring these efforts into one view, so you can see total reach and how often audiences are exposed to your ads.

By including MNTN campaigns in Innovid, you can better understand duplication, identify incremental reach, and use those insights to inform media planning decisions.

Say Hello to Innovid

Overview

Innovid (formerly TV Squared) is an independent omnichannel measurement platform that helps advertisers understand reach, frequency, and overlap across video campaigns. It brings together data from CTV, linear, and digital video to provide a more complete view of campaign delivery.

When used with MNTN campaigns, Innovid allows you to include Performance TV in your broader TV measurement strategy. This helps you understand how MNTN contributes to total reach and where audiences may overlap across channels.

Innovid is best suited for advertisers running campaigns across multiple video channels who want to better understand how their TV efforts work together.

How it works:

1. Generate an Innovid impression tag for your MNTN campaign creatives.
2. Add the tag to your MNTN creatives.
3. MNTN sends impression data to Innovid through impression tracking.
4. Innovid uses that data to report on reach, frequency, and audience overlap across your video mix.

Features

• Cross-Channel Reach Measurement. Understand total reach across CTV, linear, and digital video campaigns.
• Frequency and Overlap Analysis. See how often audiences are exposed to your ads and where duplication occurs.
• Incremental Reach Insights. Identify where campaigns are extending reach and where they overlap with existing audiences. Evaluate performance across streaming and broader TV environments.