Why MNTN x Klaviyo

Great marketing automation doesn't stop at email and SMS. With MNTN and Klaviyo, it extends to Connected TV, so you can reach your most valuable Klaviyo segments on the biggest screen in the home.

Say one of your regulars catches your ad mid-show. From there, a well-timed email or text can carry the moment forward. Because these segments come straight from your own Klaviyo data, your TV budget reaches customers you already know, not guesswork. TV stops running on its own and moves in step with the channels you already use.

Say Hello to Klaviyo

Overview

Klaviyo is the only CRM built for B2C. It brings marketing, service, and analytics together on one platform, powered by your first-party data, so consumer brands can see the full story of every customer and act on it in real time.

Bring MNTN into the mix, and CTV now joins your Klaviyo marketing automation. The segments you already trust become your TV audiences, and every ad view is written back to the customer's Klaviyo profile as an event you can build on.

How it works:

1. Connect Klaviyo in MNTN and choose the segments or lists you want to reach.
2. Your audiences sync and refresh automatically every day, so targeting stays current.
3. Target those audiences in your MNTN CTV campaigns.
4. When someone sees your ad, that view lands on their Klaviyo profile as an event.
5. Trigger a Klaviyo flow from that event to follow up by email and/or SMS.

Features

• Make TV Part of the Customer Journey. Reach the same Klaviyo audience on TV that you already reach with email and SMS.
• Follow Up on Every View. When a customer sees your MNTN ad, that view lands in Klaviyo, so you can automate next steps in the flow to build on what TV started.
• Keep Data Fresh Without Lifting a Finger. Your audience syncs and refreshes on its own every day, with no exports or re-uploads.