Why MNTN x Looker

MNTN’s connection to Looker allows teams to include Performance TV campaign data within the same reporting environment used for broader marketing and business analysis. By bringing MNTN data into Looker, you can view CTV activity alongside other marketing channels without relying on separate reporting tools.

Say Hello to Looker

Overview

Looker is a business intelligence and data visualization platform that helps organizations explore and report on data from multiple sources. While MNTN does not offer a direct integration with Looker, MNTN campaign data can be made available through existing data connections, allowing teams to incorporate Performance TV into their centralized reporting workflows and customizable dashboards.

How it works:

1. Connect MNTN to Google Analytics and use Looker’s Google Analytics connector to access MNTN data
2. Or export MNTN reporting data and upload it into Looker as a data source
3. Once available, MNTN data can be visualized alongside other marketing and business datasets

Features

• Centralized Reporting. View MNTN campaign data alongside your other marketing and business metrics in Looker dashboards.
• Cross-Channel Visibility. Analyze Performance TV activity alongside other marketing channels in one reporting environment.
• Flexible Data Access. Bring MNTN data into Looker through existing data connections or manual uploads.

⚠️ Reporting Note

Looker is a visualization and reporting tool. Metric definitions, attribution logic, and data transformations may differ depending on how data is modeled within Looker. Because these configurations are managed outside of MNTN, MNTN cannot validate or support discrepancies that originate in Looker.

For attribution and campaign optimization decisions, MNTN platform reporting or integrated measurement partners should be used as the source of truth.