Why MNTN x Measured

Your MNTN campaigns are built to perform, and Measured gives you another way to prove it. It puts an independent, incremental read on the growth your CTV ads drive, so the results you already see in MNTN are backed by measurement that spans your whole marketing mix.

Measured doesn't lean on a single test. It confirms your CTV’s impact with lift tests and marketing mix modeling working together, and keeps measuring as you spend. Together, MNTN and Measured give you a fuller, always-current view of what your campaigns return, so you can confidently put more behind the TV that's working.

Say Hello to Measured

Overview

Measured provides an always-on measurement system that helps marketers understand the incremental impact of spend across every channel. Its triangulated measurement system combines continuous measurement, in-platform lift test design and activation, and agile marketing mix modeling (MMM) to show what's actually driving your KPIs. Because it reads your results three ways at once, no single method has the final say, and that's what makes the answer one marketers trust.

Bring MNTN into Measured and your CTV runs through that same triangulated system as your other channels. Your authorized MNTN data feeds in through your Reporting API Key, and Measured puts real numbers to the growth your campaigns create. The clearer that picture gets, the sharper your next move: more budget where TV is earning it, less where it isn't, and stronger performance from the campaigns you keep running.

How it works:

1. Run your Performance TV campaigns in MNTN.
2. Authorize the MNTN ad accounts you want to include, and connect them with your MNTN Reporting API Key.
3. Measured runs your MNTN performance data through its triangulated system, weighing lift tests, marketing mix modeling, and continuous measurement together.
4. Review your incremental results in Measured with your MNTN team, and use them to plan where budget goes next.

Features

• Prove incrementality: See the real growth your MNTN campaigns create beyond what you'd have earned anyway, backed by live lift tests instead of platform-reported guesses.
• Compare fairly: Measure MNTN and your other channels the same way, so every comparison is a fair fight.
• Spend smarter: Spot where your dollars work hardest and where returns start to flatten, so you can plan your next move with confidence.