Why MNTN x Prescient AI

With MNTN and Prescient AI, you can see the trends in how your Performance TV drives revenue over time. Prescient AI models your revenue as it shifts, so you can pinpoint the periods where MNTN works hardest and understand the role it plays in your full marketing mix.

You can see how MNTN stacks up against your other channels, guide where your dollars go, and grow revenue and return with confidence, all backed by what your data is showing.

Say Hello to Prescient AI

Overview

Prescient AI is a marketing mix modeling platform that helps brands measure the real impact of their marketing. It captures the halo effect your ads have across channels and through the funnel that other tools can miss, and it forecasts how budget changes could affect future performance. By modeling your spend alongside revenue, seasonality, and demand, it gives teams campaign-level guidance to allocate budget and grow return with confidence.

Once connected, your MNTN spend, impression, and performance data feeds into Prescient AI's model, where it sits alongside your other channels like paid social, search, and direct mail. The model refreshes daily, so you always have a current view of what your Performance TV is adding to revenue and new customers.

How it works:

1. Get your MNTN API key.
2. In Prescient AI, follow their connector setup guide for MNTN.
3. Enter your MNTN API key when prompted.
4. Your MNTN spend, impression, and performance data flows into Prescient AI.
5. Prescient AI's model updates daily, so you can see MNTN next to your other channels in the Performance Dashboard.

Features

• See MNTN's true impact: Measure the revenue your MNTN campaigns drive across your full funnel, including the halo effect on your other sales channels.
• Optimize budget across channels: Compare MNTN against the rest of your mix and move budget to where it drives the most return.
• Forecast before you spend: See how raising or holding your MNTN budget could affect revenue and ROAS before you make the move.