Why MNTN x Tealium

Your Tealium audiences are already powering campaigns across your marketing stack. Now, they can power your TV campaigns, too.

That matters when teams need targeting to stay consistent from TV to the rest of their paid media strategy. With MNTN and Tealium, marketers can use the audience definitions they already trust instead of rebuilding segments for each channel they run ads on.

Say Hello to Tealium

Overview

Tealium is a customer data platform that helps brands collect, manage, and activate audience segments across marketing channels. With MNTN’s Tealium integration, those same segments can be imported into MNTN and used in Performance TV campaigns.

Once connected from the Integrations page, your existing Tealium segments import into MNTN and become available for campaign use. Any changes made in Tealium sync to MNTN automatically within 24 hours, which means fewer outdated lists and less manual effort.

How it works:

1. Connect your Tealium account from the MNTN Integrations page.
2. Existing audience segments import into MNTN.
3. Use those segments for campaign targeting and customer exclusions.
4. Segment updates from Tealium sync to MNTN automatically within 24 hours.

Features

• Always-Fresh Targeting. Keep segments current with daily, automatic updates.
• Consistent Audience Data. Run MNTN on the same Tealium segments that power your other channels, so your cross-channel strategy stays in sync.
• Faster, Seamless Activation. No manual CSV uploads means less work and a faster, easier path to launch.