Arbor Growth

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About Arbor Growth

Vertical Expertise:

Premium Consumer Brands, Health/ Wellness/ Sports & Fitness, Finance, B2B Services & Products

Strategic Focus:

Media

Location:

New York, NY & Ann Arbor, MI

Channel Expertise:

Billboards, CTV/Streaming/OTT, Digital Display (banners, native), Out-of-Home (OOH), Paid Search, Paid Social (Meta, LinkedIn, TikTok)

Why MNTN Loves Arbor Growth

Arbor Growth is a dynamic marketing agency driven by a team of seasoned professionals with deep expertise in the advertising and marketing landscape. With a commitment to delivering measurable results, Arbor Growth uses cutting-edge advertising technology and advanced data-driven strategies to ensure that our clients’ messages reach the right audiences at the optimal time.

At Arbor Growth, they don’t just focus on driving impressions; they prioritize delivering meaningful engagements that lead to long-term growth. Whether through search marketing, social media campaigns, programmatic advertising, or content-driven strategies, they ensure that their clients receive the highest level of service, insight, and results.

By partnering with Arbor Growth, businesses gain access to a full suite of managed services designed to maximize impact, increase ROI, and foster lasting customer relationships. Their data-centric approach and focus on performance makes them a trusted ally for brands looking to scale and succeed in a competitive digital landscape.