ATTN – MNTN

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

About ATTN

Vertical Expertise:

direct-to-consumer (DTC) challenger brands ($10 - $30M GMV) focused on consumer goods, fashion & apparel, consumable products brands

Strategic Focus:

driving profitable growth through performance marketing channels, analyzing full-funnel metrics — from CPM and CPV to MER and blended ROAS — to build comprehensive strategies

Location:

San Diego, CA

Channel Expertise:

Connected TV, TikTok, Meta, Google, Bing, YouTube, email, SMS, direct mail

Why MNTN Loves ATTN

Economists have spent the last few years discussing the new “attention economy” and how the latest, hottest commodity is how long you can keep audiences’ eyes on you. Good thing that ATTN Agency lives up to their name. They’re a collective of brand-building, performance-driven digital marketing specialists with unbeatable multi-channel tactics. Their work — and their relationships — are a testament to their success.

ATTN Agency has built a culture of accountability and ownership, where every team member is incentivized to deliver against their clients’ goals. They pride themselves on collaboration, communication, confidence, passion, and innovation to drive profitable results at scale, supercharging brands’ growth. Talk about attention-grabbing.