Explore & Learn

• Blog

  Our blog for marketing basics, best practices, and more
  • Advertising

    TV Attribution Models: What Are They & How Do They Work?

    by The MNTN Team

  • Advertising

    Macro vs Micro Conversions: What’s the Difference?

    by The MNTN Team

  • Advertising

    What Are Micro Conversions? Why They Matter (+Examples)

    by Frankie Karrer

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• Basecamp

  Your source for CTV insider insights, analysis, and product news
  • We Ran Testimonials as TV Ads. It Was a Really Good Idea.

    Your customers are your best marketers. You can run the coolest, most engaging brand campaign, but sometimes nothing hits harder than hearing a real person talk about how your product made their life easier. That’s been our experience at MNTN, where we’ve been experimenting with testimonial ads on Connected TV. These ads let our customers […]

  • Small Change, Big Impact: How a Simple Creative Update Boosted Performance

    Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even at a CTV advertising company like MNTN, where testing is central to our strategy, resources aren’t infinite. That’s how we found ourselves with a campaign to launch and a promo […]

  • What We Learned From Running CTV Like Traditional TV

    One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally seeing just how far we can take Connected TV advertising. If there’s a question worth exploring (and okay, some of them probably aren’t), we’ll roll up our sleeves and find […]

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• Case Studies

  Brand & agency success stories
  • Affinity Federal Credit Union’s Year-End CTV Push Doubled Q1 Performance

    Affinity Federal Credit Union is a customer-centric organization with a mission to improve the financial wellbeing of its members. They serve people across the nation, with branches and ATMs located throughout New Jersey, New York, and Connecticut. With such an expansive geographic footprint to market across, Affinity was looking for an innovative way to drive new member acquisition and increase product adoption. Connected TV (CTV), with its powerful reach and performance capabilities, emerged as the ideal solution. Eager to gauge the channel’s strategic impact, Affinity turned to MNTN Performance TV to unlock the full potential of CTV. What they accomplished exceeded their expectations, especially after shifting their year-end strategy to extend their success into Q1. What started as testing a new digital channel, quickly evolved into an evergreen cornerstone of Affinity’s marketing mix.

  • Kane Footwear Hits Its Stride with MNTN, Delivering 250% Higher ROAS Than Goal

    Kane Footwear creates active recovery-focused shoes designed to help athletes and active individuals recover faster and perform at their best. Built on science-backed design and sustainable materials, each pair features sole nodes that promote blood flow and a two-piece mold that allows feet to fully relax post-workout. As a growing brand, Kane sought an advertising solution that could scale with them — one that would introduce their innovative product to new audiences, differentiate them in a competitive athletic footwear market, and provide deep, transparent performance insights. Offering the reach of traditional television advertising and the powerful performance of digital platforms, Connected TV (CTV) emerged as the perfect channel for Kane to fuel business growth through brand storytelling. To ensure success on CTV, they turned to MNTN Performance TV.

  • Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

    Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

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• Partner Directory

  Explore our agency partners

  Partner Directory

  Explore our directory of MNTN's partner agencies to help build, manage, and optimize your Performance TV campaigns

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    MNTN and Northbeam Give Marketers a Trusted Way to Verify CTV Performance and Acquire New Consumers

     

  • News

    MNTN Recognized as a 2025 Inc. Power Partner Award Winner

     

  • News

    MNTN CEO Talks Q3 Earnings & How Ad Tech Company Leverages AI

     

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• Webinars & Events

  See what we're up to next

  On-Demand

  From Idea to Video Ad in Minutes: An Inside Look at QuickFrame AI

  Presented by:

  

  On-Demand

  VaynerMedia Brings the Agency Scoop to MNTN

  Presented by:

  

  In Partnership With:

  

  On-Demand

  Make Your CTV Holiday Creative Anything But Ho-Ho-Hum

  Presented by:

  

  In Partnership With:

  

  On-Demand

  I Want My CTV: A MNTN Inventory Spotlight with Paramount

  Presented by:

  

  In Partnership With:

  

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• White Papers

  Research & analysis
  • Your Performance TV Guide to Holiday Creative 2025

    ‘Tis the season of peak competition — and peak opportunity. From October through December, marketers face a highly competitive landscape, but it’s also when audiences are more engaged than ever. This year, shoppers are doing more research, weighing more options, and expecting more value from every purchase. That means your Connected TV creative needs to […]

  • Your Performance TV Guide to Holiday Audiences 2025

    Q4 is one of the biggest buying moments of the year. As consumers shift from back-to-school shopping and into gift-giving mode, they’re actively researching products (and filling their carts) across every screen. But with attention spans short and competition fierce, performance-focused strategies are the best way to break through. With the right audience strategy, brands […]

  • Your Performance TV Guide to Back-to-School Creative 2025

    The back-to-school season isn’t just about new notebooks and transitional style — it’s a marker of shifting consumer sentiment. After a stretch of economic ups-and-downs, in 2025 parents and students will be shopping earlier, stretching their dollars further, and bracing for higher costs at the register. For brands, this means that creative can’t just be […]

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