NuVoodoo Media Services

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About NuVoodoo Media Services

Vertical Expertise:

Food and Beverage, CPG/Retail, E-commerce brands, Media and Entertainment (including streaming and terrestrial radio, podcasts, etc.), Healthcare Banking/Mortgage/Finance/Real Estate

Strategic Focus:

Media

Location:

Remote Offices in every US Time Zone

Channel Expertise:

CTV/Streaming/OTT, Direct Mail, Email Marketing, Out-of-Home (OOH), Paid Search, Paid Social (Meta, LinkedIn, TikTok)

Why MNTN Loves NuVoodoo Media Services

Smarter strategy. Greater impact. They eliminate marketing waste through hyper-targeted campaigns and relentless ad optimization, so every impression is meaningful and every dollar drives results.

Their team brings deep experience in beverage, CPG marketing, and beyond. They combine proprietary data modeling with real-time performance analysis to reach the right audience, at the right time, in the right channel. From campaign planning to execution and analytics, NuVoodoo delivers full-service solutions built for speed, precision, and measurable growth.