Parallel Path

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About Parallel Path

Vertical Expertise:

Health & wellness

Strategic Focus:

Media, creative, consumer research & insights, brand & marketing strategy, content creation, data & analytics, SEO

Location:

Boulder, CO; Columbus, OH; remote

Channel Expertise:

Audio, Billboards, CTV/Streaming/OTT, Direct Mail, Digital Display (banners, native), Influencer Marketing, Out-of-Home (OOH), Paid Search, Paid Social (Meta, LinkedIn, TikTok), Print, Terrestrial Radio / Podcast, Traditional Linear TV (broadcast, cable, satellite), Video, Website Design & Development

Why MNTN Loves Parallel Path

Founded in 2006, Parallel Path is a leading health and wellness marketing agency on a mission — to build a world where wellness is the norm, not the exception. Using research-backed health and wellness points of view and consumer studies, Parallel Path’s award-winning, integrated agency uses a performance marketing mindset to deliver big agency quality without all the smoke and mirrors.

From providing strategic consumer insights to sharing proprietary marketing playbooks for health and wellness brands, Parallel Path has a proud heritage of partnering with top health and wellness brands to make the world a healthier, happier place.

Get To Know Parallel Path Better

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