Slicedbread

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About Slicedbread

Vertical Expertise:

CPG, Tech, Tech accessories, Photography, Women's Fashion, Wedding Boutiques, Beauty and Cosmetics, Skincare / Hygiene, Men's Fashion, Babies / Children, Home and Garden, Furniture, Toys, Jewelry, Food & Drink, Alcohol, Medical, Supplements, Pets Apparel / Accessories, Motor Vehicles, Sports, Personalities / Entertainment, Real Estate Services, Education, Schools, Finance, SaaS, Telephone / Internet Services, Travel, Non-Profits, Adult, Religion, Art, Publishers

Strategic Focus:

Media

Location:

Los Angeles, CA

Channel Expertise:

CTV/Streaming/OTT, Digital Display (banners, native), Paid Search, Paid Social (Meta, LinkedIn, TikTok), Website Design & Development

Why MNTN Loves Slicedbread

Slicedbread is a premier Los Angeles based digital performance marketing agency that heavily focuses on both objective, data-driven marketing execution as well as world class client relationship management. Their team has worked with some of the largest household brand names to even smaller local businesses and specialize in digital advertising across search platforms such as Google and Microsoft, social platforms such as Meta (Facebook/Instagram), TikTok, and Pinterest, and streaming platforms such as YouTube and MNTN. To execute those strategies well, their team also stays on top of their partnership certifications and have maintained their statuses as a Google Premier Partner, Meta Business Partner, Shopify Plus partner, and TikTok Agency Partner. As an extension of that, they also require all of their client-facing team members to all be INDIVIDUALLY certified on each of the platforms that they as an agency focus most on; Thus not only bringing a level of skill and expertise to each engagement, but also providing a level of unparalleled service. Best of all, their retainers start at only $2,000 per month.