Smartclick Advertising

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About Smartclick Advertising

Vertical Expertise:

They work in all industries and verticals, but over the years some of their most successful clients have been in apparel, home goods, and healthcare.

Strategic Focus:

Creative, Media

Location:

Denver, Colorado & Salt Lake City, Utah

Channel Expertise:

Audio, Billboards, CTV/Streaming/OTT, Direct Mail, Digital Display (banners, native), Email Marketing, Influencer Marketing, Paid Search, Paid Social (Meta, LinkedIn, TikTok), Print, Video, Website Design & Development

Why MNTN Loves Smartclick Advertising

Since 2009, we’ve partnered with a variety of brands to turn strategy into real results. The math speaks for itself: Over 80% of our long-term clients that invest $10K+ per month have at least doubled their sales within a year. With an average client relationship of five and a half years, our partnerships are built to last.

Our in-house creative team blends performance insights with standout storytelling across video editing, copywriting, and graphic design. Our long track record of success includes brands like Vuori which we scaled from from $0 in sales to their first $1 million. (They are now valued at $5.5 billion!)