X Agency – MNTN

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About X Agency

Vertical Expertise:

Fashion & Apparel, Consumer Packaged Goods (CPG), SaaS & Technology, National Service Providers (Solar, HVAC, Dental, etc.), and Mission Driven Organizations (Non-Profits)

Strategic Focus:

Business-metrics-focused, full-funnel performance strategy combined with advanced optimization frameworks and predictive analytics—engineered to scale both revenue and ROAS simultaneously

Location:

Lynnfield, MA

Channel Expertise:

CTV/Streaming/OTT, Digital Display (banners, native), Email Marketing, Influencer Marketing, Paid Search, Paid Social (Meta, LinkedIn, TikTok)

Why MNTN Loves X Agency

X Agency isn’t just another ad agency—they’re your unfair advantage.

As a full-service performance growth partner, they’re built for brands that demand more than media management. Their proprietary X-System takes a business-first, AI-enhanced approach—precision-engineered to align strategy, creative, and optimization. The result? Industry-low CPCs and scalable, sustainable growth.

They don’t trade efficiency for scale—they engineer both.

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