AdParlor – MNTN

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

About AdParlor

Vertical Expertise:

e-commerce/e-tail, retail, consumer packaged goods (CPG), health & wellness, apparel, beauty, quick-service restaurants (QSR)

Strategic Focus:

full-funnel creator and performance media amplification

Location:

Kansas City, MO; New York, NY; Toronto, ON

Channel Expertise:

CTV/Streaming/OTT, Digital Display (banners, native), Influencer Marketing, Paid Search, Paid Social (Meta, LinkedIn, TikTok)

Why MNTN Loves AdParlor

AdParlor is one of the OGs of Meta’s Marketing Partner Program, and it shows in their technical prowess, quality, and marketing expertise. They’re a data-driven, tech-enabled paid digital advertising agency with a focus on performance marketing and creator amplification — making them a natural partner for MNTN.

AdParlor has over two decades of unparalleled industry experience, a team of certified paid media and creator experts, and deeply rooted platform partnerships with major and upcoming digital channels. By leveraging their expertise and partnerships, they craft full-funnel paid media and creator campaigns that captivate customers at every stage, delivering impactful results for global brands. No parlor tricks here — it’s all performance.

Get To Know AdParlor Better

Watch and learn more about why we love this agency partner.

Ad Agency AdParlor Saves The Day For Client’s Rebrand Campaign With MNTN

AdParlor was asked at the 11th hour to launch CTV ads. With MNTN, they saved the day — and soared past their client’s expectations.