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Webinars & Events
The Latest MNTN Webinars & Events.
We team up with top publications, brands, and tech partners to share insights from the industry's best.
Can You Hack It? How Connected TV Can Inform Your Ad Strategy
Sure, Connected TV is an efficient performance marketing channel on its own, but that’s just scratching the surface. CTV’s digital roots provide a data-rich feedback loop that can be applied beyond the TV screen; the findings from your CTV initiatives can be applied to other channels to help drive success across platforms. So while your CTV campaigns are churning away, generating revenue, website visits, and more, make it work even harder by using the data to inform your other ad channels.
Join Alexa Guttroff, Product Marketing Manager at MNTN, as she unveils how Connected TV can act as a market research engine to optimize your other ad channels. She’ll walk through specific hacks from audience segmentation to network reporting and how you can take your learnings to other key platforms. Your ad strategy will never be the same.
Speakers:
Alexa Guttroff
Product Marketing Manager
Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience.
Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for evaluating potential advertising platforms to greenlight. He’ll walk through his personal rubric for assessing a new channel prior to launch, which has helped MNTN nail and scale its own B2B efforts. He will also share the performance metrics he uses to determine effectiveness of those he’s testing—whether it’s a new social channel, or even Connected TV.
Speakers:
Eric Hatzenbuhler
Senior Digital Marketing Manager
Have Ad, Will Travel: Why CTV is The Window to the World for Jetsetters
If you’re a travel brand, you’ve seen some serious shift—from COVID disruptions to changing consumer behaviors and emerging technologies, the last few years have been full of rapid change. To learn how to stay ahead, you need to understand how your fellow travel marketers are navigating the current ad space. And that means tapping into data-driven insights sourced from senior travel marketers on how they’re leveraging Connected TV, and why they’re gravitating toward it as a performance marketing channel.
Join Tim Edmundson, Director of Content & Research at MNTN, as he reveals how travel brands are embracing streaming television, updating strategies, and navigating pain points. He’ll detail how you can maximize CTV advertising to create your own success story, and why you can’t afford to miss the boat on this opportunity.
Key takeaways
- See how travel brands are leveraging CTV to create powerful, better-performing advertising campaigns
- Learn exclusive strategies for enhancing CTV campaigns and driving measurable returns
- Discover how CTV’s performance mindset is impacting the future of travel advertising across every channel
Speakers:
Tim Edmundson
Director of Content and Research
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