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The Dog Days Are Over: Summer’s Heating Up For CTV Advertisers

The Dog Days Are Over: Summer’s Heating Up For CTV Advertisers

Wednesday, May 29, 2024 | 11:00 AM PT / 2:00 PM ET

For years, the summer doldrums meant lazing by the pool, no new shows, and a lull in advertising efforts. And while that first one is never going away, it’s the other two that have changed dramatically. Today, savvy advertisers are using the long-forgotten, late-summer season to launch sizzling campaigns and generate holiday-sized impacts mid-year. And with new tools and strategies, replicating these successes is easier than getting a sunburn at the beach.

Join MNTN as they look at how CTV flipped the “summer lull” script and is heating up ad campaigns. We’ll break down which industries and brands have been finding summer success, give data-backed insights on winning performance plays, and share everything you need to make this a summer to remember.


Jessica DeLeon
Account Director

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How CTV Attribution Keeps Your Ads in the FAST Lane

In this session, Erik Gray, director of product analytics at MNTN, will explore the transformative impact of connected TV (CTV) advertising in the ad-supported streaming landscape and share innovative approaches to attribution to significantly bolster your marketing efforts.

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I, Retailer: The AI Trends Making Connected TV Work Harder for Retail Marketers

Is it a coincidence that you can’t spell “retail” without AI? Yes, absolutely, but much like those two letters in that word, AI is becoming central in retail marketers’ playbooks — especially for those looking to maximize the potential of the performance marketing powers of Connected TV. That’s because tools are available now that make retail marketers' lives a lot...

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Debating the Social Data That Drives Performance

In the dynamic world of digital marketing, measuring brand performance online is like navigating a bustling metropolis – it requires a keen eye on various metrics to gauge your brand's presence and impact. When you analyze website traffic, social media buzz, and search engine rankings, it’s like tuning into the heartbeat of your online presence and understanding how to leverage...

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The Marketer’s Guide to Evergreen CTV Ads

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract their audiences of tomorrow, today. But how do these advertisers stay connected with their brands' loyalists and drive results beyond the upfronts? By dedicating time and creative attention to ads they can run year round, or what we call evergreen ads. Join MNTN...

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The Future of (C)TV is Now

When you open your favorite streaming app, you expect exciting updates: frequently refreshed content, an occasional redesign, or even new quality-of-life improvements. What you might not realize is that advertisers see the same things happening on the backend. In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into...

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Seeing Connected TV Through a Search Marketer Lens

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search  has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based...

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And the Award for Most Successful Industry on CTV Goes To...

In this webcast Ad Age and MNTN award the best-performing verticals on CTV. Join us as we reveal the industries that are winning the strongest performance outcomes on CTV—and with some potentially surprising upsets. We’ll compare industry verticals against each other, dive deep into which ones are killing it (and why) and show how you can apply their learnings in...

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March Adness: CTV’s Latest Trends Are On Fire

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But like all cutting-edge digital tools — or college basketball prodigies — CTV has no ceiling. It has continued to introduce significant innovations that help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities that accurately prove campaign success. So...

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