The Latest MNTN Webinars & Events.

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Upcoming Webinars & Events

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For Good Measure: How to Make the Most of CTV’s Data

For Good Measure: How to Make the Most of CTV’s Data

Thursday, February 20, 2025 | 11:00 AM PT / 2:00 PM ET

Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices. Advertisers are looking for more value, too, especially when it comes to CTV campaign reporting. Publisher direct buys can lead to blind spots, while relying on upper funnel goals for CTV can cause its own measurement headaches. By shifting focus to performance at the mid- and lower-funnel, advertisers can minimize if not avoid these problems altogether .

Join MNTN for a conversation that’s all about performance measurement. You’ll learn about:

  • The data challenges that marketers are facing
  • How performance TV can solve for measurement concerns
  • Upcoming CTV measurement developments that provide even more transparency

Speakers

Jon Zucker
Senior Product Marketing Manager

Brittany Haskins
Director, Customer Success

Register Now
MNTN Forums

Smells Like Creative Spirit: How to Craft Killer TV Ads

Top Video Makers Discuss the Art of the Ad


Wednesday, February 26, 2025
10:00 AM PT / 1:00 PM ET

Smells Like Creative Spirit: How to Craft Killer TV Ads

Wednesday, February 26, 2025 | 10:00 AM PT / 1:00 PM ET

I want my MTV? More like I want my CTV. We don’t have to tell you that your audience is watching Connected TV. They’ve cut the cord, and are now screaming out (like their favorite grunge band): “Here we are now, entertain us!” As a CTV advertiser, you have the opportunity to make evocative creative that captures that audience’s interest. But how, you ask? By joining our next MNTN Forum, where actual video makers from QuickFrame’s Maker Community will answer your burning questions about creative and how it gets made.

Speakers

Jonathan Del Gatto
Executive Producer, Creative Director

Leslie Harter-Berg
Owner, Creative Director

Register Now

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A Playbook for First-Time CTV Advertisers

The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year. Uncover the playbook this new generation...

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How Retailers Plan To Use Connected TV in 2025

Streaming services continued to embed themselves in consumers daily media habits in 2024. As they did, brands sought out new ways to enter those experiences, leveraging ads, artificial intelligence and shoppable video to connect viewers with targeted messaging and actionable content. Connected TV (CTV) has never had more ways of matching advertisers with audiences. So how do retailers plan to...

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Realize Your (CTV) Creative Vision in 2025

Happy new year! As you dot the final I’s and cross the final T’s of your resolutions, may we suggest one more? How about adding some intentional creativity to your professional goals this year and making 2025 the year your CTV creative really shines? With our playbook for making distinctive, high performing video assets, your CTV strategy will shine as...

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Crunching the Numbers: Fine-Tune Your CTV Measurement

Your advertising campaigns are only as good as the performance data you gather from them. Without the proper emphasis on measurement, how can you truly know the impact of your efforts? On Connected TV, you may feel it even more — how do you measure an unclickable screen? But it doesn’t have to be complicated. Join MNTN and Rockerbox in...

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Connected TV Has Come of Age. Now What?

Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected TV (CTV) has become essential to omnichannel success. But it didn’t happen overnight — while consumers gleefully cut the cord, advertisers were slow to follow their audiences to streaming. Now, not only has the gap between time spent and ad spend started to close, but...

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Performance For All: CTV’s Heavenly Effect On Every Ad Channel

Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones. Join MNTN as we show why paid search and social...

Keyword Targeting Makes Search Marketers CTV Pros (Even If They Don’t Know It Yet)

For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their...

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How MNTN Helped AdParlor Win Big

Before we close the book on 2024, let’s celebrate one final win. Join MNTN and AdParlor for a straight-to-the-point conversation about how AdParlor, a digital-first performance agency, landed the CTV budget of a Fortune 500 company and how MNTN helped them deliver big results.

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