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Webinars & Events
The Latest MNTN Webinars & Events.
We team up with top publications, brands, and tech partners to share insights from the industry's best.
Align Your New Year's Resolutions with CTV's Ad Revolution
As we inch closer to the new year, the streaming world is already preparing for a makeover. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark on the TV screen. So how exactly can you prepare yourself for this new landscape and take advantage of all that is to come?
Join Jessie Hasse, Senior Customer Success Manager at MNTN, as she provides a detailed look at why 2023 will be an even more robust opportunity for advertisers looking to take advantage of Connected TV’s offerings. Hasse will walk through an ideal campaign approach, from how to set appropriate performance goals, to building audience strategies to make the most of surging viewership. A perfectly executed CTV campaign is a resolution you’ll be able to check off your list before the first of the year.
- Learn about the changes coming to Connected TV in 2023 as premium channels debut ad-supported subscription tiers
- Discover how to set goals for your campaigns that align with your business initiatives
- See how audience targeting can help spread your message among the growing CTV viewership and avoid fragmentation concerns
- Uncover how to make the most of CTV’s digital roots and the extensive reporting it provides
Speakers:
Jessie Haase
Sr. Customer Success Manager
High Yield Advertising: What’s Driving Financial Service Firms to Connected TV
If you’re in the financial services industry, you’re accustomed to promoting methods that cut costs, drive returns, and maximize every dollar spent—shouldn’t your ad strategy have the same mentality? CTV revolutionized the TV ad by making it targetable, measurable, and accountable. Now, the platform is outranking broadcast and cable TV in viewership—and becoming a powerful tool for financial institutions looking to grow their client base and drive engagement. But what if you’re unsure if CTV belongs in your team’s investment portfolio?
Join Stephen Graveman, Content Marketing Manager at MNTN, as he reveals data-backed insights sourced from top financial marketers on how banks, credit unions, and other institutions are using CTV to drive exponential growth—in a faster, effective, and more affordable way than ever. Stephen will detail advertising strategies that need updating in the 2020s, pain points to avoid, and how your organization can maximize CTV advertising to make every ad dollar go further, for less.
Speakers:
Stephen Graveman
Content Marketing Manager
From Lackluster to Blockbuster: How CTV Gives B2B Brands a Better Video Ad Platform
B2B marketers have long relied on social as their video ad destination, but these days, social platforms are losing their luster. From evolving algorithms and changing ownership to reduced performance and measurement, social has become a challenging space. However, advertisers can’t just abandon their video ad strategy—it’s become an expected medium and has proven to be an effective touchpoint. Thankfully Connected TV offers a new distribution solution that allows B2B brands to launch their video ads on the big screen.
Speakers:
Ali Haeri
Vice President of Marketing
Putting in the Work: Understanding B2B Audiences on Connected TV
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to accurately target them, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. You can now reach them whether they’re unwinding after work with reality television, or streaming their favorite films on the weekend.
Join Eric Hatzenbuhler, as he takes a deeper look at how Connected TV helps connect your business to your target audience. He will profile some key B2B audience data providers that you should know for your CTV strategy. Plus, he’ll get down to the nitty-gritty and showcase some real B2B audiences that you can apply to your own TV campaigns.
Speakers:
Eric Hatzenbuhler
Senior Digital Marketing Manager
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