The Latest MNTN Webinars & Events.

Connected TV is no longer a “new” channel for advertisers, but you may still be wondering about its full digital capabilities. According to a survey conducted by ADWEEK and MNTN, advertisers still cite campaign measurement and attribution as their biggest question marks when running a CTV campaign for performance outcomes. In this exclusive session, MNTN and ADWEEK will dive into...

Presented by:

• Performance Marketing
• Targeting & Measurement

We all love options, but let’s face it — there can be too much of a good thing. (Who among us hasn’t had choice paralysis in the ice cream aisle?) In advertising, there are a lot of ways to attribute results, and choosing the right one can be…well, paralyzing. Recent surveys have shown that understanding Connected TV’s attribution models is...

Presented by:

• Performance Marketing
• Targeting & Measurement

When it comes to modern advertising strategies, it can feel like the latest and greatest technology always takes the spotlight. So it may be surprising to learn that an old school strategy like paid search, with its ease of use, ability to surface and harvest intent, and drive measurable performance, has influenced one of the most powerful new technologies in...

Presented by:

• Performance Marketing
• Targeting & Measurement

No matter your marketing goals, data is the key to understanding your efforts (not to mention justifying them to your CMO!). With Connected TV’s digital roots, marketers are able to use data for everything from creating high-impact video creative on the biggest screen in the home to using the extensive reporting to thoroughly understand and optimize their strategy.  If you’re...

Presented by:

• Creative
• Performance Marketing
• Targeting & Measurement

With all the different platforms, companies, dashboards, and reports out there, building a sturdy martech stack is a delicate game. If you love the ease of keywords on your favorite paid search and social platforms, but need to reach a high-intent audience and get a lot of data on your progress, Connected TV should certainly make the cut. Join MNTN...

Presented by:

• Performance Marketing
• Targeting & Measurement

The fever around making the right AI business decisions has left many professionals confused and anxious. New solutions keep popping up — which one is right for you? AI solutions are helping more and more businesses and savvy marketers. These communication pros are already implementing these tools to help them succeed, and those who delay may be left behind. Whether...

Presented by:

In Partnership With:

• Brand Marketing
• Creative
• Performance Marketing

Keywords are the key to success for many advertisers, but a new platform has entered the conversation, and it’s changing the way we think about keyword-based targeting. It’s Connected TV, and savvy performance marketers can now use keywords to find their high-intent audiences there. Need to see it to believe it? These case studies have the proof. Join MNTN to...

Presented by:

• Performance Marketing
• Retailers
• Targeting & Measurement

For marketers, the Q4 holiday season can often feel like the Super Bowl of quarters. People are ready to shop — a lot — and brands can't bring anything less than their campaign A game if they want to score big with customers. Converting these high-intent audiences is critical to round out the year, but like any good holiday sugar...

Presented by:

• Creative
• Creative Performance
• Targeting & Measurement