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How MNTN Helped AdParlor Win Big

Agencies are leveling up client performance with CTV


Wednesday, December 11, 2024
10:00 AM PT / 1:00 PM ET

How MNTN Helped AdParlor Win Big

Wednesday, December 11, 2024 | 10:00 AM PT / 1:00 PM ET

Before we close the book on 2024, let’s celebrate one final win. Join MNTN and AdParlor for a straight-to-the-point conversation about how AdParlor, a digital-first performance agency, landed the CTV budget of a Fortune 500 company and how MNTN helped them deliver big results.

Speakers

Jared Levy
AVP, Operations & Client Strategy

Lauren Cody
Chief Client Success Officer

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Performance For All: CTV’s Heavenly Effect On Every Ad Channel

Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones. Join MNTN as we show why paid search and social...

Keyword Targeting Makes Search Marketers CTV Pros (Even If They Don’t Know It Yet)

For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their...

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Run, Performance, Run! Why Connected TV is No Box of Chocolates

You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of...

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GROW LA Fall

CTV Vibe Check: Marketers’ Takes on a Hot Performance Channel

Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV. While consumers may love it, many advertisers have reused their linear TV playbooks when turning to CTV. But new research shows that because of the performance outcomes CTV can produce,...

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How to Put AI to Work on CTV To Drive (And Measure) Ad Performance

From driving performance to accurately measuring results, Connected TV continues to prove itself as an effective performance channel. As AI solutions continue to become mainstream, marketers are incorporating these tools to get and measure even better outcomes. In this session, learn practical tips to apply today’s AI tools to CTV to deliver exceptional results for your brand or client.

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Innovation & Implementation: Applying AI to Your Marketing Business

Sit down with experts to learn where AI best fits in their marketing strategy, whether that’s tracking conversions, personalizing marketing efforts, or another new innovative measure. Explore what's working right now and what's right around the corner when it comes to AI and marketing.

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The Full-Funnel Agility of B2B on CTV

In today’s modern world, everything is quick — including getting started on Connected TV. That goes for B2B advertisers especially — not only has CTV made it easy for B2B brands to find their audience on TV, but it’s helping them be agile throughout the funnel. From staying in the buyer's initial consideration set, to driving measurable outcomes, CTV is...

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CTV Doesn’t (Just) Do What You Think It Does

Connected TV is no longer a “new” channel for advertisers, but you may still be wondering about its full digital capabilities. According to a survey conducted by ADWEEK and MNTN, advertisers still cite campaign measurement and attribution as their biggest question marks when running a CTV campaign for performance outcomes. In this exclusive session, MNTN and ADWEEK will dive into...

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