The Latest MNTN Webinars & Events

Performance For All: CTV’s Heavenly Effect On Every Ad Channel

Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones. Join MNTN as we show why paid search and social...

Performance Marketing
Targeting & Measurement

Keyword Targeting Makes Search Marketers CTV Pros (Even If They Don’t Know It Yet)

For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their...

Presented by:

Performance Marketing
Targeting & Measurement

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Run, Performance, Run! Why Connected TV is No Box of Chocolates

You know the quote: “Life is like a box of chocolates. You never know what you’re gonna get.” That’s nice for life and all, but the same definitely can’t be said of Connected TV. Unlike linear campaigns, CTV allows you to granularly target audiences and measure its impact, so retail marketers, advertisers, and business leaders get an accurate sense of...

Presented by:

GROW LA Fall

Brand Marketing
Performance Marketing
Retailers
Targeting & Measurement

CTV Vibe Check: Marketers’ Takes on a Hot Performance Channel

Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV. While consumers may love it, many advertisers have reused their linear TV playbooks when turning to CTV. But new research shows that because of the performance outcomes CTV can produce,...

Presented by:

Brand Marketing
Performance Marketing
Targeting & Measurement

How to Put AI to Work on CTV To Drive (And Measure) Ad Performance

From driving performance to accurately measuring results, Connected TV continues to prove itself as an effective performance channel. As AI solutions continue to become mainstream, marketers are incorporating these tools to get and measure even better outcomes. In this session, learn practical tips to apply today’s AI tools to CTV to deliver exceptional results for your brand or client.

Presented by:

Performance Marketing
Targeting & Measurement

Innovation & Implementation: Applying AI to Your Marketing Business

Sit down with experts to learn where AI best fits in their marketing strategy, whether that’s tracking conversions, personalizing marketing efforts, or another new innovative measure. Explore what's working right now and what's right around the corner when it comes to AI and marketing.

Presented by:

Brand Marketing
Performance Marketing
Targeting & Measurement

The Full-Funnel Agility of B2B on CTV

In today’s modern world, everything is quick — including getting started on Connected TV. That goes for B2B advertisers especially — not only has CTV made it easy for B2B brands to find their audience on TV, but it’s helping them be agile throughout the funnel. From staying in the buyer's initial consideration set, to driving measurable outcomes, CTV is...

Presented by:

B2B
Brand Marketing
Performance Marketing
Targeting & Measurement

CTV Doesn’t (Just) Do What You Think It Does

Connected TV is no longer a “new” channel for advertisers, but you may still be wondering about its full digital capabilities. According to a survey conducted by ADWEEK and MNTN, advertisers still cite campaign measurement and attribution as their biggest question marks when running a CTV campaign for performance outcomes. In this exclusive session, MNTN and ADWEEK will dive into...

Presented by:

Performance Marketing
Targeting & Measurement

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