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Webinars & Events
The Latest MNTN Webinars & Events.
We team up with top publications, brands, and tech partners to share insights from the industry's best.
Why SMBs and Emerging Brands Are Succeeding With CTV: Small Scale, Big Impact
TV advertising has typically been out-of-reach for smaller companies with limited media budgets. But CTV is leveling the playing field for SMBs, small agencies and emerging brands. They’re able to take advantage of new, cost-effective opportunities to reach their audiences with entertaining video ads on the larger living room screen, at a fraction of what a linear TV campaign would cost.
Hear from Johannes Sauer, CEO and founder of adjustable furniture brand Yaasa Studios, Sharon Lee, CEO of digital marketing agency SLT Consulting (now part of Fiverr), and MNTN’s director of product marketing Matt Collins, who will dissect how forward-thinking SMBs are using CTV. You’ll find out:
- Why CTV has become a true performance channel for SMBs
- How CTV can be used to complement other digital marketing strategies
- The key elements, from creative testing and accurate measurement, that SMBs should include in their CTV efforts
Speakers:
Matt Collins
Director of Product Marketing at MNTN
Sharon Lee Thony
CEO of SLT Consulting
Johannes Sauer
CEO & Founder of Yaasa Studios
Your Digital Strategy is Missing One Thing: High-Impact TV Creative
We’re all digital marketers here. So you don’t need us telling you the best ways to find, target, and reach your audiences in a paid search and social campaign. You’ve been expertly executing those performance strategies for years. But there is something you haven’t been able to do until just recently—enhance the impact of your digital strategies with high-quality TV ad creative. Now that Connected TV has become a true performance channel, marketers have the opportunity to combine the effectiveness of digital with the creative prestige of TV to drive measurable performance on the living room screen—without having to rewrite the rules of the digital marketing playbook.
Join Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager as he explores how high-impact TV creative can create a ripple effect of positive performance across your existing digital strategies, and how to translate what works on paid search and social into tactics you can use on Connected TV. He’ll also examine how marketers currently approach video on other digital channels to offer real-world insights on how to harness those strategies for a high-impact, performance-driven CTV campaign.
Speakers:
Eric Hatzenbuhler
Senior Digital Marketing Manager
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