The Latest MNTN Webinars & Events.

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Upcoming Webinars & Events

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The Rise of CTV In Marketing

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. To remain competitive in the digital advertising space, it's critical to stay up-to-date with the latest trends and technologies.

Industry experts will explore:

  • Which programmatic TV trends you should embrace
  • Identify which tech trends hold the most promise
  • How to integrate CTV with other marketing strategies
  • Benefits and challenges of CTV

Presented by:

Tuesday, February 27, 2024

11:00 am PT / 2:00 pm ET

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Speakers:

Eric Hatzenbuhler
Director of Digital Marketing

Integrated and Informed: Measuring The Key to Success on Connected TV

Connected TV (CTV) isn’t a nice-to-have ad channel anymore — it’s the mainstream way marketers advertise on television. It’s taken pole position in their mix because CTV’s digital DNA allows them to target audiences and track performance just like they would on paid search and social. But if marketers want to understand the true impact CTV has on their campaign objectives, they need to be able to reliably measure their efforts alongside other performance channels. MNTN and Rockerbox have made that easy with their recently announced integration that provides a sophisticated and accurate measurement solution so marketers can realize the full potential of Connected TV. And we want to get into the weeds to show you how we’ve made that possible.

Thursday, March 7, 2024

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Speakers:

Emily Shreero
Product Manager, Rockerbox

Lauren Reedy
Solutions Architect, MNTN


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