Is CTV in your summer season plans? It should be.Read the Report
Webinars & Events
The Latest MNTN Webinars & Events.
We team up with top publications, brands, and tech partners to share insights from the industry's best.
Get Your CTV Campaigns in Shape for Summer: Time to Rethink Your Strategies
With temperatures rising and travel plans being made, summer-friendly brands in the tourism, experiential and events verticals are about to have their biggest season ever. Now is the time to rethink your strategies and get your campaigns in shape, particularly when it comes to CTV, which offers a golden opportunity for reimagining dormant strategies alongside new methods like geo-fencing and affinity-based audience targeting.
Join Mike Scalise, customer success director at MNTN, as he outlines everything you need to stay competitive in this new season of summer marketing. You’ll find out:
- Why this summer will the biggest season in years for brands in the tourism, experiential and events verticals
- How savvy marketers are placing connected TV at the center of their summer campaigns
- Which existing strategies should be reactivated and reimagined on CTV
Speakers:
Mike Scalise
Customer Success Director, MNTN
The LinkedIn Marketer’s Guide to Connected TV
As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform. The key elements from audience targeting to campaign structure remain the same, giving each new ad platform a short learning curve. But what about a completely new channel like Connected TV? Believe it or not, you already have the skills you need to launch on CTV—it’s built on the same digital roots as the social channels you already use. And that’s good news, since CTV is an essential way for B2B businesses to differentiate themselves from the pack.
Join Eric Hatzenbuhler, MNTN’s Sr. Digital Marketing Manager, as he shares the best practices to carry over from LinkedIn and other social channels that will help you expand into this exciting new ad channel.. He’ll walk through the simple set-up of a CTV campaign, sharing the tips and tricks he himself uses when building and managing campaigns for MNTN.
Speakers:
Eric Hatzenbuhler
Senior Digital Marketing Manager
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