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Performance Agencies Command ATTN (and Results) with CTV
How ATTN uses CTV to grow their business
Wednesday, April 30, 2025
10:00 AM PT / 1:00 PM ET
Performance Agencies Command ATTN (and Results) with CTV
Wednesday, April 30, 2025 | 10:00 AM PT / 1:00 PM ET
Connected TV is one of the fastest-growing media channels and has become the third pillar of performance marketing. To offer up CTV for their range of clients, agencies need the right CTV partner to provide real results, ease of use, and automation. But don’t just take our word for it. Justin Buckley, co-founder of the ATTN agency, and his team have seen great growth for their clients using Connected TV, and he’s sharing the formula on this month’s Forum.
In this Forum, Justin will be joined by his colleagues Michael Uslan, Director of Brand Strategy, and Stephen Rhoads, Director of Paid Search & Programmatic, to discuss how performance agencies and brands can join forces using CTV to drive lower funnel results, as well as how agencies can pitch CTV to new and existing clients.
Speakers
Justin Buckley
Co-Founder
Mike Uslan
Director of Brand Strategy
Stephen Rhoads
Director of Paid Search and Programmatic
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Did you know that 90% of B2B decision-makers buy from a brand that was already in their consideration set? That means if B2B advertisers want to reach the right people, they must deliver the right message, at the right time. Account-based marketing (ABM) has long been an essential tool to do this — and it’s rarely, if ever, done on...
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With new platforms coming online and off (and then back on again), plus a tidal wave of brand safety concerns across the digital arena, performance marketers have had to make major shifts to their playbooks over the past year — and that’s putting it lightly. While brand safety is certainly top of mind on social media, the same can’t be...
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Sometimes the best way to get started is to just start. Which is exactly what Replacements, Ltd., the ecommerce dishware company, did when they added Connected TV to their advertising strategy. Now they’re recounting their CTV success story, sharing their playbook (and results!), as well as some key learnings so you can get started just as quickly as they did.
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I want my MTV? More like I want my CTV. We don’t have to tell you that your audience is watching Connected TV. They’ve cut the cord, and are now screaming out (like their favorite grunge band): “Here we are now, entertain us!” As a CTV advertiser, you have the opportunity to make evocative creative that captures that audience’s interest....
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Everyone is channel-hopping. Streaming viewers are reevaluating their subscriptions, opting for lower-cost, ad-supported options as some platforms continue to hike prices. Advertisers are looking for more value, too, especially when it comes to CTV campaign reporting. Publisher direct buys can lead to blind spots, while relying on upper funnel goals for CTV can cause its own measurement headaches. By shifting...
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The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year. Uncover the playbook this new generation...
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Streaming services continued to embed themselves in consumers daily media habits in 2024. As they did, brands sought out new ways to enter those experiences, leveraging ads, artificial intelligence and shoppable video to connect viewers with targeted messaging and actionable content. Connected TV (CTV) has never had more ways of matching advertisers with audiences. So how do retailers plan to...
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Happy new year! As you dot the final I’s and cross the final T’s of your resolutions, may we suggest one more? How about adding some intentional creativity to your professional goals this year and making 2025 the year your CTV creative really shines? With our playbook for making distinctive, high performing video assets, your CTV strategy will shine as...
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