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The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands. In fact, 90% of MNTN brands fall into this category — and they’re seeing supercharged results every day of the year. Uncover the playbook this new generation...
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Streaming services continued to embed themselves in consumers daily media habits in 2024. As they did, brands sought out new ways to enter those experiences, leveraging ads, artificial intelligence and shoppable video to connect viewers with targeted messaging and actionable content. Connected TV (CTV) has never had more ways of matching advertisers with audiences. So how do retailers plan to...
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Happy new year! As you dot the final I’s and cross the final T’s of your resolutions, may we suggest one more? How about adding some intentional creativity to your professional goals this year and making 2025 the year your CTV creative really shines? With our playbook for making distinctive, high performing video assets, your CTV strategy will shine as...
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Your advertising campaigns are only as good as the performance data you gather from them. Without the proper emphasis on measurement, how can you truly know the impact of your efforts? On Connected TV, you may feel it even more — how do you measure an unclickable screen? But it doesn’t have to be complicated. Join MNTN and Rockerbox in...
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Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected TV (CTV) has become essential to omnichannel success. But it didn’t happen overnight — while consumers gleefully cut the cord, advertisers were slow to follow their audiences to streaming. Now, not only has the gap between time spent and ad spend started to close, but...
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Connected TV might get a lot of attention as a performance channel, but paid search and social still play an important role in every brand’s marketing mix. The good news: when added to a performance strategy, CTV’s “halo effect” boosts campaign performance on all other channels — even underperforming ones. Join MNTN as we show why paid search and social...
For years, search marketing has been the backbone of many brands’ marketing campaigns. And while Connected TV might be the new(ish) kid on the block, that doesn’t mean all those years of search marketing experiences and strategies can’t be applied to this hot ad channel. In fact, search marketers are already well-positioned to easily maximize CTV’s opportunities and improve their...
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Before we close the book on 2024, let’s celebrate one final win. Join MNTN and AdParlor for a straight-to-the-point conversation about how AdParlor, a digital-first performance agency, landed the CTV budget of a Fortune 500 company and how MNTN helped them deliver big results.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.
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