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Social-first agencies are being pulled into Connected TV. CTV-first platforms are teaming up with agencies. What happens when these worlds collide? They compare notes. Ali Haeri, CMO at MNTN is joined by Hugh Scallon, SVP of Video Activation at VaynerMedia for a candid conversation where they put each other in the hot seat, asking the tough questions about scaling, advertiser...
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The holidays are around the corner, but it’s not too late to produce a distinctive TV commercial for your Q4 campaign. In this webinar, top QuickFrame video professionals will discuss how to ensure your creative lasts through the holiday sprint. They’ll pull back the curtain on how to squeeze the most out of your shoots, turn one day on set...
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Paramount’s content has raised generations — now it’s raising the bar for performance on Connected TV. Eric Speck, VP of Programmatic Partnerships at Paramount, joins this month’s Forum to take you behind the scenes with one of the biggest names in premium streaming. He’ll discuss how Paramount thinks about the top-quality content their audience loves, why premium, brand safe environments...
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The back-to-school season is big — like, $84-billion-a-year big — and it touches a wide range of industries, from the expected (technology, fashion), to the sometimes overlooked (furniture, home goods — how else are college students going to deck out their dorms?) To help you stay at the top of the class this year, we've put together comprehensive insights on...
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Connected TV has gotten a lot of attention for transforming TV into a third, scalable performance channel, but social campaigns still play an important role in every marketing mix. Thankfully, marketers don’t have to choose between them — in fact, CTV can amplify existing social campaigns and breathe new life into underperforming ones. Join MNTN and Maison MRKT as they...
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How do travel brands set themselves apart from their competitors, and reach and convert their target audience? By booking a one-way ticket to performance with Connected TV advertising. ID90 Travel has spent the last year expanding their carefully balanced performance mix to include CTV. In this Forum, they will share insights about the state of the travel industry in this...
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The best place to find your audience is where they’re actively engaged, and for an ever-increasing swath of people, that’s on streaming television. Connected TV has become one of the most important channels for delivering impactful (and measurable!) performance results, for big and small brands alike. In fact, 93% of MNTN customers are first-time TV advertisers — so if you’re...
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Connected TV is one of the fastest-growing media channels and has become the third pillar of performance marketing. To offer up CTV for their range of clients, agencies need the right CTV partner to provide real results, ease of use, and automation. But don’t just take our word for it. Justin Buckley, co-founder of the ATTN agency, and his team...
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