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Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won't want to miss. If you thought CTV was good before, it’s about to get so much better.
Join MNTN as they discuss how new Connected TV upgrades will make the channel an even better match for B2B marketers in 2024. MNTN will detail next-generation CTV features, like how to find (or match) your B2B audiences on CTV to dynamic performance optimization and what that means for advertisers to help them get a jump start into the new year.
Register and attend this webinar to learn why CTV is the future of advertising in 2024.
Speakers:
Chase Patton
Customer Success Manager, MNTN
Marketers have had years to wrap their minds around CTV and feel confident in its abilities. But now those marketers are making a list (and probably checking it twice) of the dream features they want to see from the platform. At the same time, CTV ad platforms started tinkering around with new capabilities they predicted marketers would want — before they even knew it themselves. Now, these two paths are converging at a critical time, just ahead of the holidays and the start of 2024. Hold onto your (Santa) hats, folks, because we’ve identified the new must-see features you won’t want to miss.
Join MNTN as they go through marketers’ wish lists for the new year and reveal the substantial and far-reaching new CTV updates awaiting them. From stronger ad optimization and new methods for developing high-impact creative, to updates to targeting, measurement, and usability, MNTN is tearing the wrapping off the gifts that every marketer wants — including some they didn’t even know they wanted.
Speakers:
Jon Zucker
Sr. Product Marketing Manager, MNTN
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