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March Adness: CTV’s Latest Trends Are On Fire

March Adness: CTV’s Latest Trends Are On Fire

Thursday, March 21, 2024 | 6:00 PM PT / 9:00 PM ET

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But like all cutting-edge digital tools — or college basketball prodigies — CTV has no ceiling. It has continued to introduce significant innovations that help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities that accurately prove campaign success. So where does all this leave the current state of CTV advertising?

Join MNTN and eMarketer as they go around the horn on the latest advertising trends in CTV — and how you can make them actionable. Using hard data pulled from MNTN Research, we’ll provide tips for navigating a fragmented landscape, demonstrate how you can be at the forefront of the latest innovations, and give real-world examples from a successful brand using CTV to sink buckets (of performance, that is).

Speakers

Tim Edmundson
Sr. Director, Content and Research

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Creative Power: The (Human) Secrets to CTV Ads that Convert

The creative future is looking bright for advertisers. AI is well on its way to being a driving force for creative ideation, but the human element is as important as ever — if not more so. 48% of adults don’t yet trust companies that use AI as much as those that don’t. And when you need results today, the human...

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Integrated and Informed: Measuring The Key to Success on Connected TV

Connected TV (CTV) isn’t a nice-to-have ad channel anymore — it’s the mainstream way marketers advertise on television. It’s taken pole position in their mix because CTV’s digital DNA allows them to target audiences and track performance just like they would on paid search and social. But if marketers want to understand the true impact CTV has on their campaign objectives,...

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The Rise of CTV In Marketing

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. To remain competitive in the digital advertising space, it's critical to stay up-to-date...

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Save the Data: Performance Pros Share How to Put CTV Data to Work

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. On this webinar, we will discuss the use of performance data to enhance advertising creativity and precision. Attendees will learn about practical...

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Why Performance-Powered Brand Marketing Is A (Big) Game Changer In 2024

Let’s be real: TV advertising has notoriously had a transparency problem. But it’s become easier to rise above those limitations with connected TV, which unifies brand marketing and performance marketing tactics together to provide crystal-clear clarity into the outcomes of TV campaigns. This integrated approach is called performance-powered brand marketing, and it ensures something every TV campaign needs: a whole lot...

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The Top Mistakes Brands Make With Their CTV Ad Spend

Hollywood strikes. Delayed content releases. The rising cost of streaming. And, oh yeah, even more service fragmentation and consolidation than ever before. These stories are having a real impact on ad spend in 2024, but unfortunately many brands are getting the wrong message. Next year is poised to be CTV’s most lucrative and competitive year yet; you can’t afford to...

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The Brand Safe Haven: Why CTV is a (Digital) Storm Shelter

You're traveling through another dimension — a dimension not only of sight and sound, but of mind. No, we’re not talking about The Twilight Zone. We’re talking about social media. With social’s confluence of sights, sounds, and (very opinionated) minds, advertisers know brand safety headaches can feel a little inevitable, especially as we head into 2024. But you don’t have...

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Q5 is the New Q1: How to Keep Your CTV Strategy Going Strong Into 2024

Brands love to ring in the new year with an impressive Q4, but what happens after? Twist: it’s not Q1 again — it’s “Q5.” Just because the calendar year starts over doesn’t mean your campaigns and ad strategy should, too. Brands that are historically busy early in the year can use data they’re generating today to stuff the sales funnel...

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