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When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime time — if you know how to seize the opportunity, that is. Dive into our comprehensive summer guide, where we cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV.
Your Performance TV Guide to SummerAh, summer. A word that conjures up feelings of sun, sand, good moods all around and vacations. While you might think it’s a time where things ‘slow’ down for businesses, it’s really ‘go’ time—if you know how to make the most of it. Our comprehensive guide to a sizzling summer starts here, where we’ll cover everything from audience targeting, campaign set up and reporting, and creative best practices on Connected TV.
Your Performance TV Guide to Mother’s Day 2024Valentine’s Day may kick off the seasonal shopping calendar, but it’s Mother’s Day that really sets it into full swing. This year not much has changed, except shoppers last year spent more on this holiday than ever before — to the tune of $35.7 billion, to be precise. This new edition introduces fresh stats and guidance that covers the retail landscape surrounding this special day, along with everything that will equip you to launch a campaign on Connected TV.
Your Performance TV Guide to Mother’s DayMother’s Day is a key event on the retail calendar—and a big opportunity for advertisers. This guide covers how to set up your marketing strategy for success on MNTN Performance TV, covering everything from audience targeting, campaign set up and reporting, and creative best practices.
Your Performance TV Guide to Holiday 2024Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.
Your Performance TV Guide to Holiday 2023A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting the $1.3+ billion mark. It’s created a financial boon for many sectors, but if you want to max out on your earning opportunities, keep reading.