Postman

Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN

Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years.

“Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.”

As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine.

Most B2B marketers stick to digital channels because they are trackable and are asked to provide explicit ROI on these channels. MNTN gave us the ability to have the best of both worlds — new channels as well as tracking and reporting against our KPIs as a business (pipeline).

Ronnie Duke
Senior Manager, Marketing Ops & Campaigns, Postman


6x

Return on Ad Spend

Objective

Produce Higher Quality Leads With a Particular Focus on Increasing Enterprise Business

Already well acquainted with their strongest customer personas, Postman wanted to hone in on targeting and engaging those audiences in order to drive higher quality leads. They were focused on enterprise customers, in particular, and were looking for a way to ensure engagement with the right decision-makers at these bigger companies. Understanding the unique challenges of B2B marketing, Postman was intent on experimenting with a new channel to reach their ideal customers and set themselves apart from the competition. It became clear that CTV was the right channel to support these goals, and that MNTN alone would help them produce the strongest performance possible.


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