Watch MNTN’s Ryan Reynolds Explain Why Streaming TV Ads Are About To Get a Whole Lot Better

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This is a snippet from an article featured on Fast Company.

When MNTN (pronounced “Mountain”) acquired Ryan Reynolds’ creative ad shop Maximum Effort back in 2021, it undoubtedly hoped the actor and his team would help make a fun, persuasive case for its complex advertising technology. It’s hard enough for consumer brands to capture people’s attention, so it’s understandable that MNTN would see Reynolds’ star power as a way to give a little shine to its B2B ad tech firm.

Now, in a new ad, we see that shine brought to life. This week, MNTN is launching a new AI-powered product called MNTN Matched. And Reynolds, who is now MNTN’s chief creative officer, is there to break down the tech for us laypeople.

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