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    Cookie Policy.

    Last updated: December 20, 2021

    This Cookie Policy explains what Cookies and similar technologies are and how we, MNTN, located at 11111 Jefferson Blvd. #5286, Culver City, CA 90230, (“we”, “us”, “our”) and certain third parties use them on our Website (the “Website”). You should read this Cookie Policy so you can understand what type of cookies and similar technologies we use, or the information we collect using them and how that information is used.

    Cookies and similar technologies do not typically contain any information that personally identifies you, but personal information that we store about you may be linked to the information stored in and obtained from them. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.

    If you do not accept the use of Cookies and similar technologies, please disable them by following the instructions in this policy below or by changing your browser settings so that they cannot be placed on your computer or device when you browse our Website.

    We may change this policy from time to time. If we make any material changes to the way we handle your personal data as part of our use of cookies and similar technologies, we will let you know by posting an updated version of this policy on our Website.

    What are Cookies and similar technologies?

    When you visit or access our Website, we use (and authorize third parties to use) cookies, pixel tags, web beacons, HTML5 local storage, and mobile device IDs (the “Tracking Technologies”).

    • Cookies. Cookies are small text files, stored on your browser, that uniquely identify your browser or device. Cookies improve your user experience by, for example, enabling our Website to recognize you when you re-visit, remember your preferences, and provide you with the ability to use customized features. Cookies are also used to make websites work in an efficient way and to ensure adverts you see online are relevant to you and your interests. You can find more information about Cookies at www.allaboutcookies.org.
    • Pixels. Pixels are small portions of code we place on your device. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our Website and services and personalize your experience.
    • Web beacons. Web beacons are invisible picture files that we use as part of our Website and services. We use web beacons to see how you interact with our Website and services and to understand how often you view certain content so that we can make our Website more efficient and easier to use. Our Services may also carry web beacons placed by third-party advertisers.
    • Mobile device IDs. Mobile device IDs are a unique identifier which can be used to identify a mobile device. We use these to run analytics and ensure our Website and services are useful to you. Our advertising partners use these to show you ads that are useful to you and also to make sure they don’t show the same ad to you twice.
    • Local storage. We also use local storage to store data on your device such as the last time you visited our Website, or to welcome you to our Website.
    • HTML5 local storage. We occasionally store information locally on your device using HTML5. This allows information to be stored in your browser after the browser has been closed and reopened. We only use HTML5 to store non-sensitive information, such as the previous page you viewed, the name of the current page you are viewing, and some of your preferences. We use HTML5 local storage to collect personal data from you. You can choose whether the data in HTML5 local storage should be kept beyond your current browser session or deleted. Depending on your browser, you can remove local storage, including HTML5, when clearing your cache and cookies.

    In addition to the cookies we use on this website, we also use Tracking Technologies in some emails and push notifications which enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, Cookies will be set on your device and will also be set if you click on any link within the email.

    Tracking Technologies can remain on your device for different periods of time. Some Tracking Technologies exist only while your browser is open. These are deleted automatically once you close your browser. Other Tracking Technologies are “permanent”, meaning that they survive after your browser is closed. They can be used by us to recognize your device when you open your browser and browse the internet again.

    Types of Cookies and Tracking Technologies We Use

    We use first-party and third-party Tracking Technologies. First-party Tracking Technologies are set directly by us whereas third-party Tracking Technologies are set by a third party (such as analytics providers, our advertisers, and business partners).

    We use both session and persistent Tracking Technologies that perform the following functions:

    • Essential Tracking Technologies, which are essential to the functioning of our Services, to provide a service requested by you or to comply with the law (e.g., the security requirements of data protection law). We do not need to obtain your consent in order to use these Tracking Technologies, and these Tracking Technologies cannot be turned off as we cannot provide the Services without them. We only use these Cookies to provide you with those services.
    • Functionality Tracking Technologies, which allow us to remember choices you make when you use the Website, such as remembering your language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.
    • Performance Tracking Technologies, which enable us to collect information about your online activity (e.g., the duration of your use of the Website), including behavioral data and content engagement. They are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test pages, features, or new functionality on the Website.
    • Advertising/Targeting Tracking Technologies, which we use to deliver a more personalized service, enable us to execute advertising campaigns, and show you ads that are relevant to you as well as measuring the effectiveness of advertising campaigns. They are usually placed by our advertisers (e.g., advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites, or use their app. A guide to behavioral advertising and online privacy has been produced by the internet advertising industry, which can be found at: http://www.youronlinechoices.eu
    • Social Media Tracking Technologies, which are used through our Website’s social media features. These features are either hosted by a third party or hosted directly on our Website (in which case you can manage them as explained below) and enable us or the social network to obtain information about how you interact with our Website or the social network. In addition, where we have a presence on social media platforms, those platforms will set Tracking Technologies on your device when you visit our pages on their platforms so that we can obtain statistical information about how you interact with our social media presence. The cookie policy of the social media platform should explain how you can manage the Tracking Technologies that they set, and you may also be able to manage these Tracking Technologies through using your browser settings, as explained below.

    The table below sets out the types of Tracking Technologies we and our partners use in connection with our Website, and the purposes for which we use them.

    ProviderNameFunction and purposeDurationHow to disable
    Functionality Cookies
    Javascript CookieeuCookieNotifyWe use Javascript Cookie (https://github.com/js-cookie/js-cookie ) to store a cookie called “euCookieNotify” which remembers whether a user has agreed to the cookie notification. The notification only appears to users viewing the website from a nation in the European Union.Recording session (expires when the browser is shut down)Please see the instructions set out in “Your Choices Regarding Cookies” below.
    Performance / Analytics Cookies
    Google Analytics_ga
    _gid
    _ga_
    _gac_gb
    Used to distinguish users. Used to distinguish users.
    Used to persist session state.
    Contains campaign-related information.
    2 years 24 hours 2 years 90 daysPlease see the instructions set out in “Your Choices Regarding Cookies” below.
    Crazy Egg_ceir, is_returningTracks whether a visitor has visited the site before.1 yearPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     _CEFTStores page variants assigned to visitors for A/B performance testing.1 year
     _cer.sTracks a recording visitor session unique ID, tracking host, and start time.Recording session (expires when the browser is shut down)
     _cer.vTracks whether a visitor has visited the site before.Up to 31 days (expires on the first of the month) 
     _ce.sTracks a recording visitor session unique ID, tracking host, and start time.1 year 
     _ce.cchUsed to check if cookies can be added.1 second 
     _ce.gtldUsed to identify the top level domain.1 second 
     ce_need_secure_cookieUsed to determine cookie security parameters.1 second 
    Hotjar_hjClosedSurveyInvitesHotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.365 daysPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     _hjDonePollHotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.365 days
     _hjMinimizedPollsHotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site.365 days 
     _hjShownFeedbackMessageHotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.365 days 
     _hjShownFeedbackMessageHotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.365 days 
     _hjSessionTooLargeCauses Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit.Session 
     _hjSessionRejectedIf present, this cookie will be set to “1” for the duration of a user’s session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues.Session 
     _hjSessionResumedA cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection.Session 
     _hjidHotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.365 days 
     _hjRecordingLastActivityThis should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).Session 
     _hjTLDTestWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.Session 
     _hjUserAttributesHashUser Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.Session 
     _hjCachedUserAttributesThis cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present.Session 
     _hjLocalStorageTestThis cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.Under 100ms 
     _hjIncludedInPageviewSampleThis cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s pageview limit.30 minutes 
     _hjIncludedInSessionSampleThis cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s daily session limit.30 minutes 
     _hjAbsoluteSessionInProgressThis cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.30 minutes 
     _hjFirstSeenThis is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.Session 
     _hjViewportIdThis stores information about the user viewport such as size and dimensions.Session 
     _hjRecordingEnabledThis is added when a recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.Session 
    Targeting Cookies
    Bing Ads Universal Event TrackingMUIDThis is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser.390 daysPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     _uetmsclkidThis is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.Session
      Note: UET sets a first-party cookie on your site’s domain for this parameter. When auto-tagging of the Microsoft Click ID is enabled, the ad click information is generated at ad click time and appended to the landing page URL.  
     _uetsidThis contains the session ID for a unique session on the site.Session 
     _uetvidUET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.15 days 
    Google_gcl_dcUsed as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Campaign Manager.30 daysPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     IDEAdvertising on non-Google sites.30 days
    MNTNGuid







    _rt  

    _tt
    Stores the global unique identifier that corresponds to each unique user in the MNTN platform. The global unique identifier is generated using various hashed algorithm combinations based on time, location, ip address and persisted in the browser cache.

      Used for retargeting purposes and stores the timestamp associated with the first page view for each advertiser’s website.

    This cookie stores the timestamp (in milliseconds) of each successful call to each target tag-advertiser combination.  
    2 years

              2 years



    2 years
    Please see the instructions set out in “Your Choices Regarding Cookies” below.
    The Trade DeskTDID

                        TDCPM
    The Trade Desk ID is the main cookie and ID used to recognize web-browser profiles over time across sites. The TDID has a lifespan of 1 year from the time you last received an ad from the Platform. This lifespan may be updated each time you interact with the Platform. In order to be able to transmit requests for ads, and other data about users or devices, between sellers and buyers, and to help show you ads that match your likely interests, we engage in cookie syncing, meaning that we match our cookie IDs to clients’ and partners’ cookie IDs.
    Conversion linker   Records which partners The Trade Desk has matched IDs with in order to prevent redundant matching calls.
    1 year

                        1 year
    Please see the instructions set out in “Your Choices Regarding Cookies” below.
    Social Media Cookies
    LinkedinBizoIDUsed by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.180 daysPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     BizoDataUsed by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.180 days
     BizoUserMatchHistoryUsed by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.180 days 
     BizoNetworkPartnerIndexUsed by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.180 days 
     UserMatchHistoryUsed by LinkedIn Insight Tag for Browser Identifier.30 days 
     UUsed by LinkedIn Insight Tag for Browser Identifier.90 days 
     Li_sugrSession-based cookie used for Sign-in with Linkedin and/or for Linkedin follow feature.90 days 
     LangSecure Browser CookieSession 
     BscookieCookie used for Sign-in with LinkedIn and/or for LinkedIn follow feature.2 years 
     BcookieCookie used for Sign-in with LinkedIn and/or for LinkedIn follow feature.2 years 
     LidcUsed to ensure there is correct SameSite attribute for all cookies in that browser.365 days 
     Lissc   
     Cf_ob_infoUsed by Cloudflare to track the request path and status through Cloudflare network to end servers for security purposes.3 days 
     Cf_use_obUsed by Cloudflare in the event servers are down, for showing a cached version of any requested web page.3 days 
    TwitterPersonalization_idUsed to measure the effectiveness of Twitter advertising campaigns.2 yearsPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     Auth_tokenUsed when a user logs in to the twitter.com website.2 years
    Facebook_fbpThis cookie is used to provide you with more relevant advertising across Facebook.90 daysPlease see the instructions set out in “Your Choices Regarding Cookies” below.
     frThis cookie is used to provide you with more relevant advertising across Facebook.90 days

    In addition to the Cookies we use on our Website, we also use pixel tags. For example, some emails and push notifications enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will also be set on your computer or mobile device and will also be set if you click on any link within the email.

    This information regarding your interaction is collected in an anonymous format using what is called a pixel tag, which is industry-standard technology. None of your personal data will be collected or used during this process. We simply discover the preferences and choices of our customers, so that we can make decisions about where and how to let people know about us. While the pixel tags we use may change from time to time as we improve and update our services, they generally fall into the below categories of use:

    Pixel tags
    AdvertisingBing, Facebook, Google Ads, LinkedIn, Twitter, The Trade Desk, Google
    Customer InteractionHotjar, Crazyegg
    Site AnalyticsGoogle Analytics, MNTN

    Your Choices Regarding Cookies

    If you prefer to avoid the use of Tracking Technologies on our Website, except for essential Tracking Technologies, which are necessary for the Website to operate, you may select your preferences in relation to the optional Tracking Technologies when you visit our Website. To disable the use of any Cookies that might already be on your browser, except essential Tracking Technologies, please refer to your browser settings.

    If you do not accept all of our Cookies, you may experience some inconveniences in your use of the Website, and some features may not function properly.

    Most browsers allow you to change your settings so that you can:

    • See what Tracking Technologies are used on your device and delete all non-essential Tracking Technologies on a collective basis
    • Block third-party Tracking Technologies
    • Block Tracking Technologies from particular sites
    • Block all Tracking Technologies from being set
    • Delete all Tracking Technologies when you close your browser (although deleting cookies means that any preference settings you have made on our Services may be lost)

    For more information on how to manage your browser settings, please see below:

    If you have disabled one or more Tracking Technologies, we will still use information collected from Tracking Technologies prior to your disabled preference’s being set; however, we will stop using the disabled Tracking Technologies to collect any further information.

    For any other web browser, please visit your web browser’s official web pages.

    More Information about Cookies

    You can learn more about Cookies at the following third-party websites:

    How to opt out of online ads

    You have the option to opt out of seeing targeted online ads from us and other participating companies by visiting https://optout.networkadvertising.org /. Please note that this list will contain more networks than those used on our Services. Alternatively, you can opt out of certain advertising Tracking Technologies through the settings in your browser (see above) or on your mobile device. Please note that neither of these options mean that you will see less advertising when you use our Services; the only effect is that the advertising will be less relevant to you.

    To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources:

    Contact Us

    If you have any questions about this Cookie Policy, you can contact us by email at privacyrights@mountain.com.