Acadia

Beddy’s Exceeds Holiday ROAS Goal by 150% With MNTN

Beddy’s was founded by two moms who struggled to get their kids to make their bunk beds. That everyday challenge sparked the creation of Beddy’s signature product: zipper bedding. Their innovative all-in-one bedding system goes over the mattresses like a fitted sheet, and zips together in just 10 seconds turning bed-making into an effortless task. As the original creators of this technology, Beddy’s essentially owns a market they built — but this also means they faced the challenge of educating consumers about a product category that didn’t previously exist. To address this, they needed an advertising solution that could effectively demonstrate their revolutionary product’s value while reaching new audiences and building brand loyalty. Visual storytelling through Connected TV (CTV) video advertising proved the perfect fit. MNTN Performance TV provided the precision targeting and consistent performance Beddy’s needed to drive growth on CTV throughout the year — and particularly during the critical Q4/winter holiday season when retail competition reaches its peak.

About Acadia

Vertical Expertise:

CTV / Streaming / OTT, paid social, paid search, influencer marketing, digital display, video, audio, website design & development

Strategic Focus:

Full-service digital, creative, social, paid media

Location:

Atlanta, GA (HQ) & globally located workforce

Channel Expertise:

Audio, CTV/Streaming/OTT, Digital Display (banners, native), Influencer Marketing, Paid Search, Paid Social (Meta, LinkedIn, TikTok), Video, Website Design & Development

Why MNTN Loves Acadia

Thanks to its focus on full-service growth and accountable marketing, Acadia has made a name for itself in the agency world — and for good reason. Acadia touts the lowest turnover rate in the industry, thanks to a culture that lets their employees take risks, grow, and learn — and that culture in turn propels their clients forward.

With a focus on turning every ad dollar into growth results, Acadia believes that when a brand wants to grow, it shouldn’t have to choose between being a faceless number for a big agency or having to wrangle countless specialty agencies together. Acadia provides the best of both worlds, offering full-service growth with full-service confidence.