Q4 is one of the biggest buying moments of the year. As consumers shift from back-to-school shopping and into gift-giving mode, they’re actively researching products (and filling their carts) across every screen. But with attention spans short and competition fierce, performance-focused strategies are the best way to break through. With the right audience strategy, brands can meet shoppers on the biggest screen in the house and drive performance well into the New Year. This guide highlights how to reach the high-intent Connected TV audiences that matter most this season — helping marketers turn holiday traffic into real performance gains.
DownloadExplore our latest guidelines to help you team and your business.