The back-to-school season isn’t just about new notebooks and transitional style — it’s a marker of shifting consumer sentiment. After a stretch of economic ups-and-downs, in 2025 parents and students will be shopping earlier, stretching their dollars further, and bracing for higher costs at the register. For brands, this means that creative can’t just be catchy — it has to be calibrated to meet consumers where they are. In this guide, we’ll explore how to shape Connected TV ad creative that resonates with today’s back-to-school mindset.
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