Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media

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AdTech Company MNTN has acquired video creation platform QuickFrame. This follows MNTN’s acquisition of Ryan Reynolds’ creative advertising company, Maximum Effort, in June of 2021. 

QuickFrame’s platform includes a network of thousands of creators, and has produced video ads for more than 1,000 clients across 20 verticals. Through this acquisition, MNTN’s Performance TV platform will now allow brands to use QuickFrame as a tool to create video assets across platforms. 

“There is an overwhelming demand for brands to keep their ad content relevant and easily scale their video output. That’s why the response to creative-as-a-subscription has been so phenomenal and why this deal makes so much sense,” said Mark Douglas, chief executive officer of MNTN. “This acquisition represents an important milestone in transforming the business model away from the complicated process of buying creative and media separately.”