Summary
What This Session Is About
Connected TV (CTV) isn’t a nice-to-have ad channel anymore — it’s the mainstream way marketers advertise on television. It’s taken pole position in their mix because CTV’s digital DNA allows them to target audiences and track performance just like they would on paid search and social. But if marketers want to understand the true impact CTV has on their campaign objectives, they need to be able to reliably measure their efforts alongside other performance channels. MNTN and Rockerbox have made that easy with their recently announced integration that provides a sophisticated and accurate measurement solution so marketers can realize the full potential of Connected TV. And we want to get into the weeds to show you how we’ve made that possible.
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