Summary
What This Session Is About
As a marketing professional, you’re probably inundated with content about the explosive growth of Connected TV. And based on the numbers, you likely stream it yourself—88% of U.S consumers own a CTV device. And yet this important ad channel is also the most misunderstood.
Join Ali Haeri, Vice President of Marketing at MNTN, as he discusses CTV’s strengths for marketing organizations that may have flown under the radar. From A/B testing TV ads, to conversion tracking and cross-device attribution, he’ll provide real-world examples of CTV being used as an effective performance channel.
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