Summary
What This Session Is About
TV has long been valued for its broad reach. But thanks to the digital DNA of connected TV, TV as a whole has evolved from a reach-based channel to a performance marketing powerhouse. The result? Brands can now use data-driven, audience-first strategies to reach customers further down the funnel, wherever they watch their favorite shows.
Get insights on CTV’s radical advertising transformation and the best lower-funnel strategies for success from MNTN’s content marketing lead Jacob Trussell and customer success manager Maggie Pendergrass. You’ll find out:
- How fragmentation is affecting TV’s value proposition, and why performance marketers are thriving despite this shift
- Easy ways to get started and maximize profitability with CTV
- What makes the best video creative, and why variation is key
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