Your Performance TV Guide to Back-to-School 2024

Class is back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh start for brands and advertisers — call it a trial-run for Q4, if you will. Dive into our comprehensive guide to CTV advertising for back-to-school, where we cover everything from audience targeting to campaign setup, and all the creative best practices you’ll need to drive performance on Connected TV.