Back-to-school season signals more than the end of summer — it kicks off a major moment for advertisers. As parents prep backpacks and students refresh their wardrobes, spending will ramp up across a number of categories — and smart brands are already ahead of the curve. With the right Connected TV strategy, you canturn their high-intent season into a performance win. This guide covers the top audiences that will help you make the grade with your CTV campaigns.
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