Your Performance TV Guide to Father’s Day 2024

“Breaking records” is a recurring theme we’ve been seeing since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now with Father’s Day on the horizon, shoppers are voting with their dollars. Last year’s Father’s Day spending amounted to a record-high $22.9 billion, driven by increased activity across major verticals like clothing, electronic, and personal care. This new edition of our Performance TV guide introduces fresh stats, guidance on the Father’s Day retail landscape, and everything you need to launch a high-performing campaign on Connected TV.