Father’s Day is a major opportunity for shoppers who want to celebrate the dads and father figures in their lives — and they’re willing to spend big to do it. In 2024, the holiday drove a record-breaking $22.4 billion in spending, and that momentum is only building. As shoppers search for the perfect gift, Connected TV offers brands a powerful way to reach them with timely, relevant messaging. This guide breaks down how to tap into Father’s Day audiences and maximize your impact during this high-intent shopping season.
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