Summary
What This Session Is About
ABM has been around since the 90’s, and yes, there are still marketers today following that same playbook. Redefining ABM is long overdue, and marketers who rise to the challenge will reap the benefits. So how can you break free from stale ABM ideas?
Join Gil Allouche, CEO of Metadata, and Ali Haeri, VP of Marketing at MNTN as they discuss why ABM urgently needs to change, and the opportunities awaiting those willing to experiment.
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