Summary
What This Session Is About
The back-to-school season is big — like, $84-billion-a-year big — and it touches a wide range of industries, from the expected (technology, fashion), to the sometimes overlooked (furniture, home goods — how else are college students going to deck out their dorms?) To help you stay at the top of the class this year, we’ve put together comprehensive insights on how students, parents, and advertisers are rethinking their return to the classroom in the face of economic turbulence. In this month’s Forum, join Matt Collins, VP of Product and Partnership Marketing at MNTN, as he shares the curriculum advertisers should study to ace back-to-school season with the help of Connected TV.
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