Webinar

Save the Data: Performance Pros Share How to Put CTV Data to Work

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Summary

What This Session Is About

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. On this webinar, we will discuss the use of performance data to enhance advertising creativity and precision. Attendees will learn about practical applications and success stories from leading brands, gaining knowledge on how to effectively use data in their CTV advertising strategies. Whether you’re looking to improve your existing approach or starting with CTV, this webinar will provide valuable insights for optimizing your marketing efforts.

Specifically, we will discuss:

• Advanced Targeting Techniques: Including segmentation strategies, integrating first-party data, and leveraging viewer insights to reach specific demographics.
• Measurement and Analytics: Insight into the metrics and analytics tools available for CTV campaigns and best practices for measuring ROI, engagement, and conversion rates.
• Integration with Multichannel Campaigns: Learn how to effectively integrate CTV advertising into broader digital marketing strategies, including cross-channel attribution, the role of CTV in the customer journey, and tactics for seamless omnichannel marketing.