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The latest on Connected TV, performance marketing, and everything in between

MNTN on Marketing

Get the secrets for CTV success, pulled from the pages of our playbook.

MNTN on Marketing

We Ran Testimonials as TV Ads. It Was a Really Good Idea.

Your customers are your best marketers. You can run the coolest, most engaging brand campaign, but sometimes nothing hits harder than hearing a real person talk about how your product made their life easier. That’s been our experience at MNTN,...

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MNTN on Marketing

Small Change, Big Impact: How a Simple Creative Update Boosted Performance

Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even at a CTV advertising company like MNTN, where testing is central to our strategy, resources...

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MNTN on Marketing

What We Learned From Running CTV Like Traditional TV

One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally seeing just how far we can take Connected TV advertising. If there’s a question worth...

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MNTN on Marketing

How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I'm the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform,...

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QuickFrame Blog

Everything you ever wanted to know about creative production, from CTV to social and beyond.

MNTN Research

In-depth analysis of the streaming television, video, and media landscape

72% of Premium SVOD Viewers Keep Ads on at Least One Service

By Frankie Karrer
June 19, 2026

1 Min Read

FAST Will Reach 131.4 Million US Viewers in 2026

By Frankie Karrer
June 12, 2026

1 Min Read

Explore MNTN Research