Explore & Learn

• Blog

  Our blog for marketing basics, best practices, and more
  • Advertising

    What Is Customer Journey Management & How Does It Work?

    by Daniel Stock

  • Advertising

    OTT Advertising: Guide to Over-The-Top Ads (2025)

    by Daniel Stock

  • Advertising

    How to Create a Customer Journey Map, the Right Way

    by Daniel Stock

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• Basecamp

  Your source for CTV insider insights, analysis, and product news
  • How We Optimized Our Lower Funnel Performance With TV Ad Variations

    MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I’m the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get […]

  • Attribution Paths: See the Full Story Behind Every Conversion

    Performance marketers don’t just want results — they want to know what’s driving them. That’s why MNTN built the Attribution Paths Report — a new way to see how your CTV advertising campaigns influence the customer journey across channels. Say a viewer watches your ad, clicks a paid social post the next day, and makes […]

  • Our Enhanced Self-Signup Flow is Live

    Performance marketers are a tenacious bunch. They have a natural urge to dive in, test, optimize, and scale. That’s why we designed our software to be intuitive, accessible, and ready to drive serious performance.  And you can see it for yourself by simply creating an account and diving in. No sales calls required, no strings […]

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• Case Studies

  Brand & agency success stories
  • Gozney Drives Full-Funnel Growth and Other Piping Hot Results With MNTN

  • Style, Meet CTV: J.LINDEBERG and Maison MRKT Exceed ROAS Goal by 9x With MNTN

  • The Perfect Performance Prescription: Jase Medical Increases ROAS by 47% With MNTN

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• Partner Directory

  Explore our agency partners

  Partner Directory

  Explore our directory of MNTN's partner agencies to help build, manage, and optimize your Performance TV campaigns

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    CEO Mark Douglas on Bloomberg: MNTN is Democratizing TV Advertising

     

  • News

    MNTN and ZoomInfo Announce Partnership To Revolutionize B2B Advertising on Television

     

  • News

    MNTN CCO Ryan Reynolds’ Maximum Effort Snags Time 100 List Honors

     

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• Webinars & Events

  See what we're up to next

  Upcoming

  Syllabus for Success: How CTV Helps Back-to-School Campaigns Make the Grade

  Presented by:

  

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  July 24, 2025

  1:00 pm ET / 10:00 am PT

  On-Demand

  A Performance Sanctuary: Why CTV is Brand Safe (and How It Delivers Results)

  Presented by:

  

  On-Demand

  Jet Streaming: How Travel Brands Use CTV Amid Economic Uncertainty

  Presented by:

  

  In Partnership With:

  

  On-Demand

  Let’s Be Upfront: Everyone Can Advertise on TV

  Presented by:

  

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• White Papers

  Research & analysis
  • Your Performance TV Guide to Back-to-School Creative 2025

    The back-to-school season isn’t just about new notebooks and transitional style — it’s a marker of shifting consumer sentiment. After a stretch of economic ups-and-downs, in 2025 parents and students will be shopping earlier, stretching their dollars further, and bracing for higher costs at the register. For brands, this means that creative can’t just be […]

  • Your Performance TV Guide to Back-to-School Audiences 2025

    Back-to-school season signals more than the end of summer — it kicks off a major moment for advertisers. As parents prep backpacks and students refresh their wardrobes, spending will ramp up across a number of categories — and smart brands are already ahead of the curve. With the right Connected TV strategy, you canturn their […]

  • Your Performance TV Guide to Summer Audiences 2025

    Summer may seem like it’s all sunshine and OOO replies, but make no mistake — it’s a season of big opportunities for brands that know how to meet consumers where they are. From Memorial Day to Labor Day and everything in between, shoppers are leaning in, planning ahead, and spending across a number of categories. […]

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