MNTN Hires TikTok and NBCUniversal Veterans To Chase the SMB Market
The MNTN Team | 1 Min Read
The following contains snippets of an article featured on Adweek.
The connected TV platform MNTN has hired two senior executives to accelerate its push into the small and mid-sized business market, according to CEO Mark Douglas.
On Monday, the company tapped former TikTok growth chief Garland Hill as its first-ever chief revenue officer and former NBCUniversal streaming head Peter Blacker as global head of premium content.
The hires reflect MNTN’s conviction that CTV advertising is crossing from early adopter territory into the mainstream and that the market is mature enough to justify bringing in seasoned leaders to capture the opportunity.
“Connected TV is the most significant shift in advertising in decades,” Douglas said, “and we’re assembling the leadership to define what comes next.”
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