Smarter Audiences, Stronger Results: MNTN Matched Just Got Even Better
The MNTN Team | 2 Min Read
If wasted impressions are wasted dollars, then traditional TV targeting is practically a money pit. And that’s something no marketer can afford, whether you’re a challenger brand trying to find a niche audience, or an established one chasing durable growth. That’s why we built MNTN Matched™: so marketers can efficiently find the audiences most likely to take action after watching their TV commercial. Now with the latest updates to MNTN Matched, precision TV targeting has become smarter, simpler, and more powerful than ever.
What’s New
The improvements we’ve made to MNTN Matched are designed to help marketers find the consumers who will actually visit their site and convert. No guesswork, no wasted spend, just the best performance for your CTV advertising campaign. Here’s what’s changed:
1. Easier Audience Building
You can now define your audience using customer attributes, which map directly to what your shoppers browse and engage with, making it easier to align targeting with real customer behavior. Think of it like paid search, but instead of bidding on keywords, you’re targeting households based on real-time engagement and buying signals. Reporting is now organized at the attribute level, so every insight is sharper and more actionable.
2. Simplified Intent Categories
We’ve streamlined audience intent groups to High Intent (households most likely to convert today) and Max Reach (households that may convert tomorrow). No more middle ground to manage, just a clear path to balancing short-term conversions with long-term growth.
3. Peak Performance Toggle
Our new AI-powered feature expands targeting beyond customer attributes to capture your full high-intent audience. Turn it on, and MNTN Matched finds every likely converter at scale, and with transparency down to the attribute-level.
The Bottom Line
Rebuilt for simplicity and scale, MNTN Matched is performance-driven audience targeting that doesn’t just upgrade your TV marketing campaigns — it optimizes your full marketing mix. Compared to traditional TV targeting, MNTN Matched consistently outperforms across key marketing metrics:
- 6x more site traffic
- 2x higher revenue
- 50% lower CPA