What Is Peacock TV? Plans, Pricing, & How to Sign Up

Insights

Disclaimer: MNTN is a performance-focused Connected TV advertising platform. This article is for informational purposes only. To sign up for Peacock TV or learn more, please visit their official website.

TL;DR

5 Quick Takeaways

What consumers and marketers need to know about Peacock.

1. 1

   Peacock combines on-demand entertainment, live programming, sports, news, and channels.

2. 2

   Its reported paid subscribers reached 48 million by Q2 2026.

3. 3

   Select and Premium include ads; Premium Plus removes most.

4. 4

   Advertisers gain audience targeting, measurement, and performance-focused campaign insights.

5. 5

   MNTN activates Peacock inventory through data, automation, and measurement.

With Connected TV (CTV) devices flooding living rooms around the globe, platforms like Peacock are changing how audiences consume entertainment. With so many streaming platforms to choose from, Peacock stands out with its unique blend of live TV, on-demand content, and Peacock Originals.

But this article isn’t just about the content, plans, and pricing (although we do cover that). We’ll also talk about the advertising component, which drives the service for most of Peacock’s user base. Let’s get into it.

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What Is Peacock TV?

Peacock is NBCUniversal’s streaming service, launched nationally in 2020, that delivers a large library of on-demand content alongside live programming. Its lineup includes movies, Peacock Originals, current NBC and Bravo shows, live sports, and several always-on channels.

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Who Owns Peacock TV?

Peacock is owned by NBCUniversal, which remains part of Comcast as of this writing. Comcast has announced plans to separate NBCUniversal into an independent public company, with completion targeted for mid-to-late 2027.

Peacock’s place within NBCUniversal is a primary reason the service has such an extensive content library, which in turn helps fuel its growing subscriber count.

Peacock Paid Subscribers, Q2 2022–Q2 2026

Rounded end-of-period paid-subscriber counts rose from 13 million in Q2 2022 to 48 million in Q2 2026.

35 million higher reported count: Based on Comcast’s rounded figures, Q2 2026 was about 269% above Q2 2022. Comcast said the 2025 increase was mainly due to a third-party bundled service offering.

Reported Peacock paid subscribers at the end of the second quarter, 2022–2026

Reporting period	Paid subscribers
Q2 2022	13 million
Q2 2023	24 million
Q2 2024	33 million
Q2 2025	41 million
Q2 2026	48 million

Types of Content Available on Peacock TV

Regardless of your viewing preferences, you should have no problem finding content you enjoy on Peacock. This list is by no means all-inclusive. It’s just meant to give you an idea of what’s there for you to consume.

• TV favorites from NBC, Bravo, and more, including “The Office” and “Parks and Recreation.”
• Live sports and events, including Premier League soccer, WWE programming, golf, and cycling.
• Hit films and Peacock Originals, including movies from Universal Pictures and series like “Bel-Air.”
• Live news, late-night programming, and more than 50 always-on Peacock Channels.
• Kids’ movies and shows, including “Curious George” and “Where’s Waldo?”
• Spanish-language TV shows and news from Telemundo, including Noticias Telemundo Ahora.

The true size and scale of Peacock is hard to grasp, but the numbers below help bring it into focus.

Peacock by the Numbers

These figures combine current Peacock catalog claims with dated audience measurements.

• 80,000+

  Hours of entertainment

  Peacock offers more than 80,000 hours of entertainment.

• 50+

  Always-on channels

  Peacock lists more than 50 always-on channels.

• 3.0%

  Share of U.S. TV-screen viewing

  Nielsen recorded a platform-best 3.0% share of TV viewing for Peacock in its February 2026 interval.

• Nearly 100M

  Active users each month

  NBCUniversal said in May 2025 that Peacock reached nearly 100 million active users each month.

How to Sign Up for Peacock TV

Getting started with Peacock is straightforward and not much different from any other sign-up flow.

• Visit the Peacock website or download the app on your device.
• Select “Get Started” on the website or “Pick a Plan” in the app.
• Enter your email address, create a password, and provide your payment information.
• Follow the remaining prompts to activate your subscription and start streaming.

As far as plans go, there are three distinct flavors to choose from, depending on your needs.

Does Peacock Have Ads?

Yes. Peacock’s Select and Premium plans include ads, while Premium Plus removes ads from most on-demand content.

Premium Plus is not completely ad-free, though, and this is where streamers sometimes get confused. Viewers may still see limited ads, promos, and sponsor messages, while live content, linear channels, certain add-ons, and a small number of shows and movies include commercial breaks. But the quantity of streaming ads you’re dealing with is significantly less.

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How Does Peacock Advertising Work?

On Peacock’s ad-supported plans, video ads may appear before or during on-demand programming, as well as within commercial breaks in live content and linear channels. NBCUniversal describes Peacock as having a low ad load, but it doesn’t publish a single, universal figure for minutes of ads per hour. Though if you’re paying for a service, it’s likely to have far fewer ads than you’d see in a free, ad-supported streaming service.

For consumers, Peacock may use information such as activity, interests, demographics, general location, and viewing behavior to deliver more relevant advertising. The targeted nature of the ads helps them feel less intrusive than traditional broadcast or cable spots.

Advertisers can access Peacock inventory through NBCUniversal’s One Platform, which supports audience-based planning and activation across streaming and linear TV. Its measurement capabilities connect campaign delivery with outcomes such as app installs, in-app purchases, and website conversions.

Peacock Advertising Scale and Performance

These figures combine Peacock platform scale with advertising benchmarks.

• 15M+

  Ad-supported viewing hours each day

  Peacock generates more than 15 million hours of ad-supported viewing every day.

• $1.895B

  Q2 2026 Peacock revenue

  Comcast’s trending schedule reports $1.895 billion, 53.8% above $1.232 billion in Q2 2025.

• Q1 2024 gross adds choosing an ad-supported plan 79%
  79%

  Antenna estimated that 79% of Peacock’s Q1 2024 gross additions went to an ad-supported plan, the largest share among the nine services in its analysis.

• Viewers not reached on competing ad-supported tiers 64%
  64%

  NBCUniversal reports 64%, based on Nielsen P2+ duplication averaged from December 2025 through February 2026 across AVOD competitors.

• Composite brand-impact lift vs. CTV norms +36%
  +36%

  NBCUniversal aggregated results from 374 Peacock campaigns running October 1, 2024 through September 30, 2025.

• Search-activity lift vs. CTV norms +22%
  +22%

  NBCUniversal aggregated results from 83 campaigns across 66 brands running October 1, 2024 through September 30, 2025.

What Devices Support Peacock TV?

Peacock works on most popular smart TVs, streaming devices, game consoles, smartphones, tablets, and computers. Viewers can watch through the Peacock app or a supported web browser.

Device compatibility can vary by model, operating system, and software version. But for the most part, if you have an internet-connected device, you should have no issues using the streaming service.

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Why You Need Performance TV

Peacock packs sports, originals, news, and entertainment into one streaming destination, creating valuable moments for brands to join an audience already tuned in. MNTN makes that opening actionable with access to Peacock inventory, MNTN Matched audience intelligence, automated campaign optimization, and real-time measurement.

Choose more than a spot in the stream—choose a TV investment that can learn, adjust, and demonstrate its contribution to growth. Put Peacock viewing time to work for your performance goals—sign up today with MNTN’s self-serve software.

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Peacock TV: Final Thoughts

As streaming continues to dominate and ad spend rises, Peacock TV exemplifies how CTV platforms are bridging the gap between traditional TV and digital precision. 

Its diverse content, from live sports to family-oriented shows appealing to multi-generational households, makes it a versatile choice for both consumers and advertisers.